The Guinness MicroDraught 2.0 Elevates Beer Drinking
Michael Hemsworth — July 10, 2023 — Lifestyle
References: red-dot.org & hiconsumption
The Guinness MicroDraught 2.0 has been created in collaboration with Dolmen as a follow-up to the original from 2021 that aims to elevate at-home drinking experiences. The system consists of a pull-and-pour valve that works with pulsing ultrasonic technology to release nitrogen bubbles at a precise level to achieve the perfect pour of the brand's signature stout. The unit is reported to use 30% less power than the previous version with 60% fewer components in the construction.
The Guinness MicroDraught 2.0 maintains a compact design that could be easily integrated into any existing at-home bar setup and has a streamlined silhouette with signature branding to immediately demand attention. The latest version of the beer dispensing system is the winner of the Red Dot Design Award for 2023.
Image Credit: Guinness / Dolmen / Red Dot Design
The Guinness MicroDraught 2.0 maintains a compact design that could be easily integrated into any existing at-home bar setup and has a streamlined silhouette with signature branding to immediately demand attention. The latest version of the beer dispensing system is the winner of the Red Dot Design Award for 2023.
Image Credit: Guinness / Dolmen / Red Dot Design
Trend Themes
1. At-home Beer Dispensers - Disruptive innovation opportunity: Develop compact and efficient at-home beer dispensers with advanced pouring technology.
2. Ultrasonic Technology - Disruptive innovation opportunity: Explore the use of pulsing ultrasonic technology in various industries for precise and controlled fluid dispensing.
3. Streamlined Silhouette Design - Disruptive innovation opportunity: Apply streamlined silhouette design principles to create visually appealing and attention-grabbing products in different markets.
Industry Implications
1. Beverage Dispensing - Disruptive innovation opportunity: Enhance existing beverage dispensing systems with energy-saving features and improved pouring techniques.
2. Home Bar Accessories - Disruptive innovation opportunity: Develop innovative and easily integrable accessories for at-home bars to enhance the drinking experience.
3. Product Design - Disruptive innovation opportunity: Apply award-winning design principles to create visually appealing and functional products across various industries.
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