Kandi America Hosted a Live Virtual Launch Online
Laura McQuarrie — August 19, 2020 — Autos
References: KandiAmerica & businesswire
The global pandemic has challenged brands to reach and excite consumers in new ways and Kandi America did just that by hosting a live virtual launch. The hype-building event was spread across multiple platforms, giving consumers, shareholders and other interested individuals the ability to tune in via social media, Zoom or the official Kandi America site.
The 30-minute live virtual event shared an exclusive look at the Kandi K23 and K27 electric vehicle (EV) models and their advanced features. Those who got in on the experience and officially registered online were able to enter the Kandi Auto EVolution For All Giveaway for their chance to win a Kandi K23 vehicle of their very own.
Image Credit: Kandi America
The 30-minute live virtual event shared an exclusive look at the Kandi K23 and K27 electric vehicle (EV) models and their advanced features. Those who got in on the experience and officially registered online were able to enter the Kandi Auto EVolution For All Giveaway for their chance to win a Kandi K23 vehicle of their very own.
Image Credit: Kandi America
Trend Themes
1. Virtual Launch Events - The ability for brands to connect with consumers through multi-platform virtual events presents opportunities for companies to build hype and generate excitement in new innovative ways.
2. Electric Vehicles - The continued growth in electric vehicle technology and manufacturing presents opportunities for companies to disrupt traditional combustion-engine industries and stake their claim in the emerging EV market.
3. Multi-platform Marketing - The use of multiple platforms such as social media, Zoom, and company websites for events and product launches can increase reach and engage a wider audience.
Industry Implications
1. Automotive Industry - The automotive industry can take advantage of virtual events and multi-platform marketing to showcase their innovative products and technology to a wider audience.
2. Event Planning Industry - The event planning industry can leverage technology to plan and execute virtual events that offer a unique experience for consumers and generate excitement for new products.
3. Electric Vehicle Manufacturing Industry - The electric vehicle manufacturing industry has the opportunity to challenge traditional combustion-engine manufacturers and seize the growing EV market through continued innovation and advancements.
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