Driftaway Coffee is Uniting Coffee Lovers with Virtual Hangouts
Laura McQuarrie — November 17, 2020 — Lifestyle
References: driftaway.coffee & prnewswire
Driftaway Coffee is introducing Virtual Coffee Tasting Parties as a new gift offering for the holiday season, aiming to unite coffee lovers who want to learn more about a favorite beverage and enjoy a tasting experience together. The virtual experience is hosted by James McCarthy, 2013 World Coffee Brewer's Champion and Driftaway Coffee Educator, and it can accomodate five screens and 10 participants at a time via Zoom.
Driftaway Coffee is a D2C coffee subscription company that delivers freshly roasted coffee that's perfectly matched to consumers' taste preferences by an algorithm. For its virtual coffee tasting experiences, Driftaway Coffee sends out coffee tasting kits so that people can get a feel for the kind of products they like best.
Driftaway Coffee is a D2C coffee subscription company that delivers freshly roasted coffee that's perfectly matched to consumers' taste preferences by an algorithm. For its virtual coffee tasting experiences, Driftaway Coffee sends out coffee tasting kits so that people can get a feel for the kind of products they like best.
Trend Themes
1. Virtual Coffee Tasting - Disruptive innovation opportunity: Develop a platform that allows coffee lovers to virtually taste and discuss different coffee flavors.
2. D2C Coffee Subscription - Disruptive innovation opportunity: Create a personalized coffee subscription service that uses algorithms to deliver coffee tailored to individual taste preferences.
3. Virtual Gift Experiences - Disruptive innovation opportunity: Curate and offer virtual gift experiences that allow people to connect and learn together from the comfort of their own homes.
Industry Implications
1. Coffee Subscription Services - Disruptive innovation opportunity: Utilize algorithms and personalization to revolutionize the way coffee subscription services operate and match coffee to individual preferences.
2. Virtual Event Platforms - Disruptive innovation opportunity: Build a platform specifically designed for hosting virtual tasting parties and other interactive events.
3. E-commerce Retailers - Disruptive innovation opportunity: Incorporate virtual gift experiences as a new product category to enhance the e-commerce retail experience and drive customer engagement.
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