New KAWS Installations are Spotlighted in EXPANDED HOLIDAY
EXPANDED HOLIDAY features 12 augmented reality versions of the 'Companions' KAWS installation. The sculptures are a virtual continuation of the popular artist's large-scale inflatable travelling series. In addition, the digital release has been tailored to meet the climate of the COVID-19 pandemic.
EXPANDED HOLIDAY was made possible through a collaboration with digital art platform Acute Art. Users can enjoy the experience in 11 cities across the globe through the Acute Art mobile application.
While originally, the collaboration was going to offer subscription-based editions of the KAWS installations for $7 per week or $30 per month, as well as "25 limited-edition sculptures for permanent acquisition for $10,000 each," this has been delayed. Instead, Acute Art and KAWS made the 'Companions' virtual sculptures free until April 15th to encourage people to stay home.
Image Credit: KAWS/ Acute Art
EXPANDED HOLIDAY was made possible through a collaboration with digital art platform Acute Art. Users can enjoy the experience in 11 cities across the globe through the Acute Art mobile application.
While originally, the collaboration was going to offer subscription-based editions of the KAWS installations for $7 per week or $30 per month, as well as "25 limited-edition sculptures for permanent acquisition for $10,000 each," this has been delayed. Instead, Acute Art and KAWS made the 'Companions' virtual sculptures free until April 15th to encourage people to stay home.
Image Credit: KAWS/ Acute Art
Trend Themes
1. Ar-powered Installation Exhibitions - Using augmented reality to create immersive and interactive art installations.
2. Virtual Continuation Art Series - Extending popular artist's large-scale inflatable sculptures through virtual reality.
3. Digital Release Tailored to COVID-19 - Adapting digital art releases to provide at-home experiences during the pandemic.
Industry Implications
1. Art and Design - Opportunity for artists and designers to embrace augmented reality technology to enhance their installations.
2. Digital Art Platforms - Platforms like Acute Art provide opportunities for artists to showcase and distribute their digital artworks.
3. Entertainment - Implementing augmented reality experiences in entertainment venues, museums, and galleries.
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