Virgin Wants to know 'What Happens Next?'
Sam Stone — July 25, 2008 — Pop Culture
References: whathappensnext.au
Australians have probably seen Virgin Mobile's "All you can eat" campaign in online, TV and print ads, plastered everywhere lately. Virgin has come up with a competition to coincide with their campaign, giving you the opportunity to get your ad on TV.
In a clever twist, Virgin has half-filmed three TV commercials based around bizarre events happening at a 1950's American diner and they want you to write the endings. Yep, you guessed it, they're throwing in an awesome prize for the one they select as the most kick-ass.
You can storyboard the endings to "Mafia Kidnapping", "UFO Abduction", or "Police Getaway", and win the ultimate road trip adventure, starting with one-way flights for you and a friend to Cairns, $5,000 cash, a Canon HD digital video camera, a phone: and that's on top of them making your winning ad and it going on TV! There are also tons of runner-up prizes.
As a creative tool, they've designed a very nifty flash app that you can use to draw on top of the TV commercials to design, preview and share your entry. The more out there the entries the better! Entries close August 31.
Check out the 15-second TV ad stubs, the gallery of entries already submitted, and the very sweet prize right here! What Happens Next?
In a clever twist, Virgin has half-filmed three TV commercials based around bizarre events happening at a 1950's American diner and they want you to write the endings. Yep, you guessed it, they're throwing in an awesome prize for the one they select as the most kick-ass.
You can storyboard the endings to "Mafia Kidnapping", "UFO Abduction", or "Police Getaway", and win the ultimate road trip adventure, starting with one-way flights for you and a friend to Cairns, $5,000 cash, a Canon HD digital video camera, a phone: and that's on top of them making your winning ad and it going on TV! There are also tons of runner-up prizes.
As a creative tool, they've designed a very nifty flash app that you can use to draw on top of the TV commercials to design, preview and share your entry. The more out there the entries the better! Entries close August 31.
Check out the 15-second TV ad stubs, the gallery of entries already submitted, and the very sweet prize right here! What Happens Next?
Trend Themes
1. Crowdsourcing TV Commercials - Companies can engage with their audience by employing crowdsourcing techniques to create unique TV commercials, thereby enabling them as more active participants in the ad-making process.
2. Interactive Ad Campaigns - Interactive ad campaigns, such as creating a flash app that audiences can use to submit their entries, can increase engagement and foster brand loyalty among customers.
3. Gamification of Advertisement - Gamifying the ad-making process through competitions and rewards can make customers feel more engaged, activated, and involved in the brand's messaging.
Industry Implications
1. Advertising Industry - The use of crowdsourcing and interactive techniques in the advertisement industry can lead to more unique and engaging campaigns and content production, which in turn can improve customer engagement and loyalty.
2. Gaming Industry - The adoption of gamification techniques in the advertisement industry can create opportunities for gaming companies to collaborate with brands in the creation of interactive ad campaigns and competitions that would foster more significant customer engagement.
3. Media and Entertainment Industry - The use of crowdsourcing in TV commercial production creates opportunities for talent outside the media and entertainment space to collaborate with creative teams in generating new content, while also encouraging audience participation in the creative process.
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