Singapore Airlines is Turning the A380 into a Pop-Up Restaurant
Laura McQuarrie — October 13, 2020 — Lifestyle
References: singaporeair & fastcompany
Although Singapore Airlines experienced a 99.5% drop in passengers during its first quarter, the airline is making the most of the new normal by offering new experiences, such as a pop-up airline restaurant—and tickets to the event sold out in just 30 minutes. The Restaurant A380 @Changi gives people the chance to dine on the world's largest passenger aircraft, the A380 double-decker superjumbo.
For just two weekends only, Singapore Airlines is inviting people onboard, in their choice of cabin class, to experience Singapore Airlines dishes. Created by acclaimed Singaporean chef Shermay Lee, the menu offers a different way for people to experience airplane food.
Rather than focusing on travel, many companies in the airline sector have pivoted to food to bring a taste of the world to people stuck at home.
Image Credit: Singapore Airlines
For just two weekends only, Singapore Airlines is inviting people onboard, in their choice of cabin class, to experience Singapore Airlines dishes. Created by acclaimed Singaporean chef Shermay Lee, the menu offers a different way for people to experience airplane food.
Rather than focusing on travel, many companies in the airline sector have pivoted to food to bring a taste of the world to people stuck at home.
Image Credit: Singapore Airlines
Trend Themes
1. Pop-up Airline Restaurants - The success of Singapore Airlines' pop-up airline restaurant demonstrates a growing trend of turning unused transport vehicles into unique dining experiences.
2. Revamped Airline Menus - The shift towards dining experiences on airplanes opens up opportunities for airlines and culinary experts to create innovative menus and food concepts that cater to the changing preferences of passengers.
3. Homebound Experiences - Airlines and food businesses are tapping into the desire for unique at-home experiences by offering airline-inspired meals and dining events that bring a sense of travel and luxury into people's homes.
Industry Implications
1. Airlines - Airlines can explore the potential of repurposing unused aircrafts and transforming them into innovative dining spaces to diversify their revenue streams and attract new customers.
2. Hospitality - Hotels and hospitality businesses can collaborate with airlines to create immersive dining experiences for guests by incorporating elements of air travel into their food and beverage offerings.
3. Culinary - Chefs and culinary experts have the opportunity to showcase their creativity and skills by designing unique airline-inspired menus and participating in pop-up airline restaurant events.
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