The Reed’s Zero Sugar Classic Mule is Keto-Friendly
Michael Hemsworth — July 15, 2020 — Marketing
References: drinkreeds & foodbev
The Reed’s Zero Sugar Classic Mule has been unveiled as the brand's first alcoholic offering created in partnership wit the Full Sail Brewing Co. out of Oregon that is sure to be a hit amongst cocktail-loving consumers.
The canned cocktail is achieved with premium ingredients including fresh ginger and maintains a 7% ABV, while also being free from gluten, artificial colors, caffeine and GMOs. As the name of the cocktail suggests, the drink is also free from sugar to make it ideal for adults who are looking to reduce the amount of avoidable sugar they consume.
Reed's CEO Norman Snyder spoke on the Reed’s Zero Sugar Classic Mule saying, "At Reed’s we’re dedicated to bringing the real ginger experience to consumers nationwide, and the launch of our Zero Sugar Classic Mule is the next step in providing an all-natural, handcrafted ginger beverage for adults seeking classic alternative beverages. Our signature Reed’s Ginger Beer mixes perfectly for a flavorful mule, and now we’re making it easier than ever to enjoy the refreshing cocktail combination in a convenient format that contains only real, quality ingredients.”
The canned cocktail is achieved with premium ingredients including fresh ginger and maintains a 7% ABV, while also being free from gluten, artificial colors, caffeine and GMOs. As the name of the cocktail suggests, the drink is also free from sugar to make it ideal for adults who are looking to reduce the amount of avoidable sugar they consume.
Reed's CEO Norman Snyder spoke on the Reed’s Zero Sugar Classic Mule saying, "At Reed’s we’re dedicated to bringing the real ginger experience to consumers nationwide, and the launch of our Zero Sugar Classic Mule is the next step in providing an all-natural, handcrafted ginger beverage for adults seeking classic alternative beverages. Our signature Reed’s Ginger Beer mixes perfectly for a flavorful mule, and now we’re making it easier than ever to enjoy the refreshing cocktail combination in a convenient format that contains only real, quality ingredients.”
Trend Themes
1. Sugar-free Canned Cocktails - Opportunity for companies to create more sugar-free canned cocktail options to cater to health-conscious consumers.
2. Keto-friendly Beverages - Innovation potential in developing more keto-friendly drinks that are low in sugar and carbohydrates.
3. Convenient Alcoholic Beverages - Demand for canned cocktails continues to rise, presenting a market opportunity for convenient alcoholic beverage options.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage manufacturers can explore creating sugar-free and keto-friendly canned cocktails to meet consumer demands.
2. Craft Brewing - Craft breweries can partner with beverage brands to produce flavorful canned cocktails using premium ingredients, appealing to cocktail enthusiasts.
3. Health & Wellness - Health and wellness companies can tap into the market of sugar-conscious consumers by developing sugar-free and keto-friendly beverage options.
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