Make Yourself into a Hero With This Viral Film
Juan Carlos Bonilla — March 23, 2010 — Pop Culture
References: en.tackfilm.se
The hero is a clever idea to create a viral strategy in a film with you as the protagonist of the film. With strong words about trust and hope, you will earn the respect of your family and friends.
This video gives you a chance to be a hero and all you have to do is add your photo! Check it out in the epic video above!
Implications - One of the best ways for a company to publicize a product in a memorable and original way is by creating a mini movie instead of a traditional commercial. Through the use of a mini movie, the company garners interest from consumers who are watching the mini movie for entertainment purposes, without even focusing on the commercial aspects of it. This strongly embeds the brand's image in the consumer's subconscious.
This video gives you a chance to be a hero and all you have to do is add your photo! Check it out in the epic video above!
Implications - One of the best ways for a company to publicize a product in a memorable and original way is by creating a mini movie instead of a traditional commercial. Through the use of a mini movie, the company garners interest from consumers who are watching the mini movie for entertainment purposes, without even focusing on the commercial aspects of it. This strongly embeds the brand's image in the consumer's subconscious.
Trend Themes
1. Customized Heroism - Creating mini-movies for viral marketing campaigns that allow consumers to be the hero of the story.
2. Personalized Marketing - Focusing on personalized marketing campaigns that allow customers to feel like they are part of the story.
3. Entertainment Advertising - Developing advertising campaigns that focus on providing entertaining content that doubles as an advertisement.
Industry Implications
1. Marketing and Advertising - Using mini movies as a disruptive innovation to create viral marketing campaigns that provide creative branding opportunities.
2. Entertainment - The entertainment industry can leverage this trend by partnering with brands to create sponsored content and integrate products within the storyline.
3. Technology - Developing innovative software and tools that can streamline the process of creating personalized mini movies for marketing and advertising purposes.
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