VIPeak Rewards by the North Face Grants Access to Gear & Trips
References: thenorthface
Adventurer brand The North Face refurbishes its loyalty program -- VIPeak Rewards, for an enhanced customer experience and a greater value in gratification. The redesigned system "will deliver rewards two times a year, in the summer and at the end of the year." Every dollar equals 5 Peak Points. Once consumers hit 2,000, they are issued a $20 voucher. Once they hit 3,500, they receive $25 and so forth. The overall experience of this loyalty system "brings [returning customers] one step closer to scoring gear or taking the trip of a lifetime."
VIPeak Rewards allows consumers to redeem everything online or in The North Face's retail and outlet locations. In addition, members of VIPeak Rewards get an invite to exclusive events and movie premieres throughout the year and earn points from participation in organized TNF activities.
VIPeak Rewards allows consumers to redeem everything online or in The North Face's retail and outlet locations. In addition, members of VIPeak Rewards get an invite to exclusive events and movie premieres throughout the year and earn points from participation in organized TNF activities.
Trend Themes
1. Enhanced Loyalty Programs - Adapting loyalty programs for an enhanced customer experience and greater value in gratification could become a new trend among brands.
2. Gamification of Rewards - Gamifying rewards programs, like The North Face's VIPeak Rewards, could become a popular trend for brands seeking to increase customer loyalty and engagement.
3. Experience-based Rewards - Providing customers with experience-based rewards, such as exclusive events and trips, could become the new trend for brands looking to build lasting customer relationships.
Industry Implications
1. Retail Industry - Enhancing loyalty programs, like VIPeak Rewards by the North Face, could help retailers increase customer retention and drive sales.
2. Outdoor Recreation Industry - Gamifying loyalty programs, like VIPeak Rewards by the North Face, could be a disruptive innovation opportunity for the outdoor recreation industry.
3. Travel and Tourism Industry - Providing customers with unique and experience-based rewards, like exclusive trips, could be a disruptive innovation opportunity for the travel and tourism industry.
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