Gap Launched Its New Integrated Rewards Program Across Brands
Daniel Johnson — July 27, 2021 — Business
References: gapinc & retaildive
Gap Inc. announced its new integrated rewards program across the United States and Puerto Rico, which streamlines consumer loyalty across its four major brands, including, Athleta, Banana Republic, Gap and Old Navy.
The new integrated rewards program will streamline credit card rewards within its previously existing loyalty program. There are different tiers to the program, including core, enthusiast and icon. Cardholders will now also be able to receive five points for each dollar, while consumers without store cards can receive points on a one-to-one ratio.
“Our goal is to turn our customers into lifelong loyalists by reimagining our Rewards program and creating unique, personalized experiences that will make it easier to shop, earn and redeem rewards across our family of brands,” said John Strain, Gap's Chief Customer, Digital and Technology Officer.
Image Credit: Shutterstock
The new integrated rewards program will streamline credit card rewards within its previously existing loyalty program. There are different tiers to the program, including core, enthusiast and icon. Cardholders will now also be able to receive five points for each dollar, while consumers without store cards can receive points on a one-to-one ratio.
“Our goal is to turn our customers into lifelong loyalists by reimagining our Rewards program and creating unique, personalized experiences that will make it easier to shop, earn and redeem rewards across our family of brands,” said John Strain, Gap's Chief Customer, Digital and Technology Officer.
Image Credit: Shutterstock
Trend Themes
1. Integrated Rewards Program - There is an opportunity for other retailers to create integrated rewards programs across their brands to streamline consumer loyalty.
2. Tiered Rewards Program - Creating a tiered rewards program with different levels of benefits for consumers and cardholders could incentivize more customer loyalty.
3. Personalized Loyalty Program - Personalizing the loyalty program experience for individual customers with unique rewards and experiences could increase customer loyalty and engagement.
Industry Implications
1. Retail Industry - Retailers across different sectors could benefit from implementing streamlined loyalty programs across their brands to incentivize customer loyalty and increase engagement.
2. Finance Industry - The finance industry has the potential to create new credit card rewards programs that integrate with retailer loyalty programs to offer even more benefits and incentivize customer loyalty.
3. Technology Industry - Technology companies can provide digital solutions and platforms to help retailers create and manage streamlined, personalized loyalty programs for their customers.
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