Vintage Advertising is Being Brought Back by BBH Asia Pacific
Ian Andrew Panganiban — April 22, 2013 — Marketing
References: designtaxi
The world of advertising has drastically change throughout the years, and the old-school vintage advertising campaigns from yesteryears are considered passé by todays standard. The 1960s-inspired ad illustrations by Singapore-based ad agency BBH Asia Pacific, takes people back into the time where air travel was a lifestyle of luxury and extravagance.
Made for the British Airways’ new Heathrow Terminal 5, each poster showcases a facet of indulgence and lavishness that people will associate with the airport, which trickles down to the aesthetic needs people. The idea that people need to be reminded about the luxury an airplane ticket has to offer, seems to be an idea right out of the advertising mind of Donald Draper.
The vintage-styled posters illustrate the once unattainable life of air travel, which is now a common facet in today's world.
Made for the British Airways’ new Heathrow Terminal 5, each poster showcases a facet of indulgence and lavishness that people will associate with the airport, which trickles down to the aesthetic needs people. The idea that people need to be reminded about the luxury an airplane ticket has to offer, seems to be an idea right out of the advertising mind of Donald Draper.
The vintage-styled posters illustrate the once unattainable life of air travel, which is now a common facet in today's world.
Trend Themes
1. Nostalgia Advertising - Opportunity for brands to use vintage-inspired advertising to create emotional connections with consumers
2. Retro Design - Opportunity for designers to bring back classic design elements to create a sense of nostalgia and timelessness
3. Aesthetic Nostalgia - Opportunity for brands to tap into consumers' desire for aesthetic nostalgia to stand out in a crowded market
Industry Implications
1. Travel - Opportunity for travel and airline brands to use vintage-inspired campaigns to stand out in a competitive market
2. Fashion - Opportunity for fashion brands to tap into consumers' desire for vintage and classic styles
3. Luxury Goods - Opportunity for luxury brands to use nostalgic advertising to create a sense of exclusivity and prestige
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