Villa de Platos Uses Barnyard Designs
Susan Keefe — October 30, 2011 — Lifestyle
References: savvy-studio.net & lovelypackage
Villa de Platos is a family run company that focuses on providing quality edibles made using traditional Mexican techniques.
Founded in 1980, Villa de Platos has always focused on producing delicious products while limiting the company's impact on the environment. To illustrate the company's traditional and simplistic approach to food production, all Villa de Platos products are swathed in reserved and quaint packaging.
Created by the Mexican design firm Savvy Studio, Villa de Platos packaging features classic typeface and photographs reminiscent of what you would find in a butcher's manual from the late 19th century. Projecting itself as a salt of the earth brand, Villa de Platos successfully illustrates the company's preference for a previous time when simplicity and quality reigned.
With all the appearance of hand rendered illustrations and restrained, refined typography, the Villa de Platos packaging achieves a quite classiness without resorting to excessive flourish.
Founded in 1980, Villa de Platos has always focused on producing delicious products while limiting the company's impact on the environment. To illustrate the company's traditional and simplistic approach to food production, all Villa de Platos products are swathed in reserved and quaint packaging.
Created by the Mexican design firm Savvy Studio, Villa de Platos packaging features classic typeface and photographs reminiscent of what you would find in a butcher's manual from the late 19th century. Projecting itself as a salt of the earth brand, Villa de Platos successfully illustrates the company's preference for a previous time when simplicity and quality reigned.
With all the appearance of hand rendered illustrations and restrained, refined typography, the Villa de Platos packaging achieves a quite classiness without resorting to excessive flourish.
Trend Themes
1. Traditional Packaging - There is an opportunity to create traditional and simplistic packaging designs that reflect a company's approach to food production.
2. Hand-rendered Illustrations - Hand-drawn artwork on packaging can embody the rustic and quality aspects of a food product.
3. Classy Typography - Clean and refined typography can project a brand as being authentic and of high quality.
Industry Implications
1. Food and Beverage - Traditional packaging designs can attract consumers who appreciate small-batch or artisanal food products.
2. Graphic Design - Designers can innovate by creating packaging that embodies a brand's values or approach to production.
3. Printing and Packaging - There is an opportunity to create specialized and unique packaging for food products that want to stand out on shelves.
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