'Uber Box' is Providing Cars to Those Who Want to Watch the Opera
Ellen Smith — September 29, 2020 — Marketing
With lockdown restrictions tightening in London, England, many consumers are desperate for a safe and socially distant night-out and Uber Box has responded by offering car rentals to those who want to watch the drive-in opera currently in place of the English National Opera.
Currently, the drive-in opera experience is open to those with vehicles, leaving a large portion of the vehicle-less population unable to attend. Uber aimed to change that by offering short-term car rentals specifically for attending a night-out at one of these shows. In addition to the four-seater car, this partnership offers front row seats and each car comes equipped with high-quality radios.
The offer is listed for approximately 100 pounds, with 10 cars available.
Image Credit: Uber, Hope&Glory PR
Currently, the drive-in opera experience is open to those with vehicles, leaving a large portion of the vehicle-less population unable to attend. Uber aimed to change that by offering short-term car rentals specifically for attending a night-out at one of these shows. In addition to the four-seater car, this partnership offers front row seats and each car comes equipped with high-quality radios.
The offer is listed for approximately 100 pounds, with 10 cars available.
Image Credit: Uber, Hope&Glory PR
Trend Themes
1. Drive-in Entertainment - Businesses can explore opportunities in offering rental cars for drive-in events such as concerts and theater shows.
2. Automotive Partnership - Automotive companies can partner with event organizers to provide rental vehicles for drive-in experiences.
3. In-car Entertainment Systems - Businesses can invest in providing high-quality radios or other in-car entertainment systems for drive-in events.
Industry Implications
1. Automotive Rental - Companies providing rental vehicles for drive-in events can disrupt the traditional car rental industry.
2. Event Planning - Event planners can tap into the drive-in trend by partnering with automotive companies and offering unique drive-in experiences.
3. In-car Audio - Companies offering high-quality in-car audio and entertainment systems can enter the drive-in market for a new customer base.
1.8
Score
Popularity
Activity
Freshness
