This Company Connects Users with a Personal Stylist Via Video Chat
Katherine Pendrill — December 15, 2015 — Tech
References: togandporter & fortune
'Tog and Porter' is an online service that connects users with a personal stylist via video chat. For many professional women, there is not enough time in the day to go shopping for new clothes. This service offers a simple way to build a professional wardrobe without ever leaving the house.
Tog and Porter is a personal shopping service that connects customers with their very own stylist. To begin, customers must fill out a quick survey about their size and clothing budget. The service will then match each user with a personal stylist via video chat. The consultations are arranged through Google Hangouts, which makes it convenient for any women to set up a conversation about what they are looking for. The stylist will then select five items to send to the customer and a future call can be set up to determine which items worked and which did not.
The service ultimately leverages the convenience of video chats to provide busy consumers with a personalized shopping experience.
Tog and Porter is a personal shopping service that connects customers with their very own stylist. To begin, customers must fill out a quick survey about their size and clothing budget. The service will then match each user with a personal stylist via video chat. The consultations are arranged through Google Hangouts, which makes it convenient for any women to set up a conversation about what they are looking for. The stylist will then select five items to send to the customer and a future call can be set up to determine which items worked and which did not.
The service ultimately leverages the convenience of video chats to provide busy consumers with a personalized shopping experience.
Trend Themes
1. Video-based Personal Styling - Disruptive innovation opportunity: Develop an AI personal styling assistant that can conduct video consultations and select outfits based on customer preferences and body measurements.
2. Remote Shopping Experience - Disruptive innovation opportunity: Create an online shopping platform that offers real-time video consultations with stylists and lets customers purchase items directly from the video chat.
3. Virtual Personal Shopping - Disruptive innovation opportunity: Build a VR-based personal shopping experience that lets customers try on clothes virtually and get expert advice from personal stylists in real-time.
Industry Implications
1. Online Retail - Disruptive innovation opportunity: Launch an online marketplace that connects customers with independent stylists who offer video-based personal styling services.
2. Fashiontech - Disruptive innovation opportunity: Develop a fashion technology platform that leverages AI and machine learning to offer personalized styling recommendations and video consultations.
3. E-commerce - Disruptive innovation opportunity: Create an AI-powered e-commerce platform that offers personalized shopping experiences through video consultations with personal shoppers.
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