From Shrimp Shell-Dyed Denim to Recycled Plastic Bottle Jeans
One thing is for certain, denim will never go out of style and thus, fashion designers are pressed to create the sustainable jeans of the future, in regards to the climate crisis and the decline of fast fashion.
Many brands are quite creative with this by figuring out ways to reduce the usage of water, playing around with dye alternatives, and employing a variety of planet-friendly materials. Madewell's Eco Collection is a great example of this. The company has developed a sustainable jeans product that uses 65% fewer chemicals and 75% less water. Moreover, its practice also targets the minimization of food waste by employing discarded shrimp and lobster shells as a dye for its eco product. Other companies like a n a r a utilize hemp as a primary material for sustainable jeans, entailing that the pant will have 50% less of a global impact in relation to all-cotton denim.
Many brands are quite creative with this by figuring out ways to reduce the usage of water, playing around with dye alternatives, and employing a variety of planet-friendly materials. Madewell's Eco Collection is a great example of this. The company has developed a sustainable jeans product that uses 65% fewer chemicals and 75% less water. Moreover, its practice also targets the minimization of food waste by employing discarded shrimp and lobster shells as a dye for its eco product. Other companies like a n a r a utilize hemp as a primary material for sustainable jeans, entailing that the pant will have 50% less of a global impact in relation to all-cotton denim.
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