T2's Veggie Teas are Made from Organic and Vegan-Friendly Ingredients
Katherine Pendrill — September 8, 2016 — Lifestyle
The Australian tea brand T2 recently debuted a new lineup of veggie teas made from all-natural ingredients such as broccoli and beetroot. The new teas cater to the growing demand for functional beverages made from all-natural ingredients.
The T2 veggie teas come in four loose-leaf varieties and can be consumed hot, cold or added into juices and smoothies. Unlike other teas available in the UK, the vegetable-based blends will boast vivid colors and unique aromas derived from organic ingredients such as carrots, apples and kale. The delightful sights and smells will be accompanied by a complementary tea-ware collection at a T2 store in London.
The new veggie teas are indicative of changing consumer preferences that favor real foods such as fruits and vegetables over processed ingredients.
The T2 veggie teas come in four loose-leaf varieties and can be consumed hot, cold or added into juices and smoothies. Unlike other teas available in the UK, the vegetable-based blends will boast vivid colors and unique aromas derived from organic ingredients such as carrots, apples and kale. The delightful sights and smells will be accompanied by a complementary tea-ware collection at a T2 store in London.
The new veggie teas are indicative of changing consumer preferences that favor real foods such as fruits and vegetables over processed ingredients.
Trend Themes
1. Vegetable-based Beverages - Opportunity for beverage companies to introduce vegetable-based beverages due to increasing demand for functional beverages made from all-natural ingredients.
2. Functional Beverages - Opportunity for companies to develop new functional beverage lines using natural ingredients such as fruits and vegetables.
3. Holistic Health - Opportunity for companies to cater to changing consumer preferences for real foods such as fruits and vegetables in order to promote holistic health.
Industry Implications
1. Beverage Industry - The beverage industry can innovate by introducing vegetable-based beverage lines due to increasing demand for natural and functional beverages.
2. Organic Food Industry - Organic food industry can explore opportunities and come up with innovative products that meet the new market trend of consumers preferring real foods over processed ingredients.
3. Health and Wellness Industry - Health and wellness industry can cater to consumers who prefer holistic health by introducing products using natural ingredients such as fruits and vegetables.
5
Score
Popularity
Activity
Freshness
