Elevation Burger Has Just Debuted a New Lineup of Vegan Shakes
Katherine Pendrill — July 17, 2020 — Lifestyle
References: qsrmagazine
This summer, Elevation Burger is expanding its plant-based offerings with the debut of a new lineup of plant-based shakes. As CEO of FAT Brands Andy Wiederhorn explains, "We are excited to be at the forefront of providing this plant-based alternate option so that even more customers can enjoy a sweet treat during the hot summer months and beyond.”
Starting July 15, all of Elevation Burger's U.S. locations will begin serving up brand-new vegan shakes. The new shakes are made from a blend of Vanilla Oat Milk Ice Cream and Unsweetened Almond Milk, which gives the drinks and ultra-creamy texture. The vegan-friendly drinks can be enjoyed as a plain vanilla treat, or customers can choose to add-in one of Elevation Burger’s delicious fruit, which includes strawberries, mangos, blueberries, and bananas.
Image Credit: Elevation Burger
Starting July 15, all of Elevation Burger's U.S. locations will begin serving up brand-new vegan shakes. The new shakes are made from a blend of Vanilla Oat Milk Ice Cream and Unsweetened Almond Milk, which gives the drinks and ultra-creamy texture. The vegan-friendly drinks can be enjoyed as a plain vanilla treat, or customers can choose to add-in one of Elevation Burger’s delicious fruit, which includes strawberries, mangos, blueberries, and bananas.
Image Credit: Elevation Burger
Trend Themes
1. Plant-based Shakes - The growing demand for plant-based food options presents opportunities for brands to innovate and expand their plant-based shake offerings.
2. Vegan Alternatives - The rising popularity of veganism creates a market for businesses to develop and promote dairy-free, vegan-friendly shakes as a sweet treat option.
3. Customizable Shakes - Consumers' desire for personalized experiences opens doors for customization-focused brands to offer a wide range of flavors and mix-ins for vegan shakes.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the plant-based trend by introducing vegan shakes to appeal to a growing number of health-conscious and environmentally conscious consumers.
2. Dairy Alternatives - Companies in the dairy alternatives industry can explore partnerships or develop their own plant-based shake products to cater to consumers seeking vegan options.
3. Smoothie and Juice Bars - Smoothie and juice bars can diversify their offerings by incorporating plant-based shakes, tapping into the vegan and health-focused customer base.
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