Vita Coco Launches the 'Barista MLK' With Alfred Coffee
The Vita Coco Company, Inc. announced the new ‘Vita Coco Barista MLK,’ available only through Alfred Coffee, a modern coffee chain based in Austin, Los Angeles, and Francisco. The company's non-dairy portfolio has been expanded thanks to the new gluten-free, dairy-free, soy-free, and non-GMO offering.
‘Vita Coco Barista MLK’ can serve as a substitute for oat, almond, and soy milk options and is made from coconut water and coconut cream. As part of the collaboration, Vita Coco Barista MLK will be available on the menu at all Alfred Coffee locations for customers to add to their orders.
“We pride ourselves on listening to our customers and for years they have asked for coconut milk across our cafes, but it wasn’t until Vita Coco’s game-changing new Barista MLK that we felt confident enough in officially adding coconut milk to our menu. It tastes amazing, foams perfectly, and has the blessing of our baristas, and we can’t wait for our customers to try it in their go-to Alfred drinks,” said Josh Zad, Founder & CEO of Alfred.
Image Credit: Vita Coco
‘Vita Coco Barista MLK’ can serve as a substitute for oat, almond, and soy milk options and is made from coconut water and coconut cream. As part of the collaboration, Vita Coco Barista MLK will be available on the menu at all Alfred Coffee locations for customers to add to their orders.
“We pride ourselves on listening to our customers and for years they have asked for coconut milk across our cafes, but it wasn’t until Vita Coco’s game-changing new Barista MLK that we felt confident enough in officially adding coconut milk to our menu. It tastes amazing, foams perfectly, and has the blessing of our baristas, and we can’t wait for our customers to try it in their go-to Alfred drinks,” said Josh Zad, Founder & CEO of Alfred.
Image Credit: Vita Coco
Trend Themes
1. Non-dairy Milk Substitutes - There is a growing demand for non-dairy milk substitutes like Vita Coco's Barista MLK, which presents an opportunity for the food and beverage industry to innovate and expand their product offerings.
2. Coconut-based Products - Coconut-based products like Vita Coco's Barista MLK are gaining popularity and creating opportunities for the agriculture and food industries to explore new coconut-derived products.
3. Barista-approved Drinks - Creating new barista-approved drinks like Alfred Coffee's menu items with Vita Coco's Barista MLK or other innovative milk substitutes can be a potential innovation opportunity for the food and beverage industry.
Industry Implications
1. Non-dairy Food and Beverage - Non-dairy food and beverage companies can explore the demand for non-dairy alternatives and create new products for consumers.
2. Agriculture - The agriculture industry can explore the demand for coconut-based products like Vita Coco's Barista MLK and other new products derived from coconuts.
3. Coffee Shop - Coffee shop owners can innovate and expand their menu offerings by using innovative barista-approved milk substitutes like Vita Coco's Barista MLK or other alternative milk products.
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