Oumph! Spicy Drums are Made with Soya Protein
Michael Hemsworth — April 9, 2022 — Marketing
The increasing popularity of plant-based diets is calling for a wider range of products to meet consumer demand, which is being satiated with new products like the Oumph! Spicy Drums.
The meat-free product from the Sweden-based meat alternative brand is characterized by its 100% plant-based recipe that's gluten-free and crafted with soya protein. The product is suitable for being cooked straight from the freezer and is ready to enjoy in just 15-minutes to balance flavor with convenience.
General Manager UK at Livekindly Collective Domenico Speciale commented on the launch of the Oumph! Spicy Drums saying, "After the successful launch of Fry’s Popcorn Chick’n, Livekindly Collective are adding another fantastic savoury snacking product. Great tasting Oumph! Spicy Drums are convenient and tap into the growing trend for spicier snacking products. We are delighted to be working with Iceland on the first phase of the launch.”
The meat-free product from the Sweden-based meat alternative brand is characterized by its 100% plant-based recipe that's gluten-free and crafted with soya protein. The product is suitable for being cooked straight from the freezer and is ready to enjoy in just 15-minutes to balance flavor with convenience.
General Manager UK at Livekindly Collective Domenico Speciale commented on the launch of the Oumph! Spicy Drums saying, "After the successful launch of Fry’s Popcorn Chick’n, Livekindly Collective are adding another fantastic savoury snacking product. Great tasting Oumph! Spicy Drums are convenient and tap into the growing trend for spicier snacking products. We are delighted to be working with Iceland on the first phase of the launch.”
Trend Themes
1. Plant-based Snacking - There is an increasing demand for plant-based snacks that are tasty, convenient, and high in protein.
2. Gluten-free Products - The availability of gluten-free plant-based snacks can satisfy a wider range of dietary needs and preferences.
3. Convenient Frozen Foods - Frozen plant-based snack options that can be cooked quickly and easily offer a convenient alternative for busy consumers.
Industry Implications
1. Meat Alternatives - Meat alternative brands can expand their product lines to offer more plant-based snack options and tap into the growing demand for convenient, protein-packed snacks.
2. Grocery Retail - Grocery retailers can benefit from offering a wider variety of plant-based snacks, including convenient frozen options, to meet the demand of health-conscious consumers.
3. Convenience Stores - Convenience stores can attract health-conscious, on-the-go consumers by offering a selection of plant-based snacks that are convenient, high in protein, and accessible.
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