Vans Tokyo Design Collective Introduces the Vans Varsity Collection
References: vans.co.jp & highsnobiety
Vans' Vans Tokyo Design Collective is a fashion-centric sub-label exclusive to Japan and it has just introduced the Vans Varsity collection. The series gives the rugged skate sneaker a formal angle which leans towards a silhouette better described as brogues. The OLD SKOOL and SK8-MID models are adorned with decorative punch perforations, which is known as the broguing technique.
The upper is crafted from soft suede materials and the perforations adorn the front panel of the shoes which are crafted in contrasting blue or red tones that continue onto the sole unit. To join the shoes, Vans Tokyo Design Collective has launched a range of classic and preppy looks including collared shirts, collegiate sweaters, and more -- it all launches on September 14th.
Image Credit: Vans
The upper is crafted from soft suede materials and the perforations adorn the front panel of the shoes which are crafted in contrasting blue or red tones that continue onto the sole unit. To join the shoes, Vans Tokyo Design Collective has launched a range of classic and preppy looks including collared shirts, collegiate sweaters, and more -- it all launches on September 14th.
Image Credit: Vans
Trend Themes
1. Fashion-forward Skate Sneakers - The Vans Varsity collection fuses rugged skate shoes with brogue-inspired formal elements, creating a unique hybrid that appeals to both fashion and sports enthusiasts.
2. Hybrid Footwear Aesthetics - Combining the durability of skate sneakers with sophisticated design details like broguing, the footwear presents an innovative approach to everyday fashion.
3. Color-contrasting Designs - The use of vibrant hues such as contrasting blue and red tones provides visually striking options for lifestyle footwear that stand out from traditional skate sneakers.
Industry Implications
1. Apparel Design - Vans Tokyo Design Collective's combination of collegiate apparel with their new collection addresses the demand for stylish, yet rugged, multi-functional clothing.
2. Footwear Manufacturing - This collection showcases an innovative use of materials and design techniques in footwear manufacturing, blending suede textures with decorative punch perforations.
3. Lifestyle Branding - By merging athletic and formal styles, brands can appeal to a broader market segment that seeks versatility and style in their everyday wear.
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