V Energy 'Power Wall' Offers Engaging Experience to Music Fans
Katherinev123 — February 5, 2012 — Lifestyle
This summer, attendees at Australian music festivals such as Summadayze and Big Day Out, will get a chance to interact with the V Energy Power Wall. The energy drink brand V Energy has created an interactive digital wall that will take photos of users and share them on the brand's Facebook page.
The V Energy Power Wall, created in conjunction with The Creative Shop and The Sound Campaign, is a 3-by-5-meter high wall that features an HD camera and a touchscreen. Users can take photos of themselves to be uploaded onto the V Energy Facebook wall, and they will also receive text messages from the brands with a link to the specific image. This, says brand manager Chris Donald, will "extend the conversation with festival attendees and bring them into the broader brand experience and communications" as they browse and share their photographs on V Energy's Facebook page.
The V Energy Power Wall, created in conjunction with The Creative Shop and The Sound Campaign, is a 3-by-5-meter high wall that features an HD camera and a touchscreen. Users can take photos of themselves to be uploaded onto the V Energy Facebook wall, and they will also receive text messages from the brands with a link to the specific image. This, says brand manager Chris Donald, will "extend the conversation with festival attendees and bring them into the broader brand experience and communications" as they browse and share their photographs on V Energy's Facebook page.
Trend Themes
1. Interactive Photo Booths - The trend of using interactive digital photo booths is on the rise, providing brands with an opportunity to engage with their customers and extend the conversation beyond the initial experience.
2. Branded Social Media Content - The trend of generating branded social media content through interactive experiences like the V Energy Power Wall is a powerful marketing tool that allows brands to reach a broad audience and extend their message across multiple platforms.
3. Experiential Marketing - The trend of creating immersive and experiential marketing approaches that complement or replace traditional advertising channels provides businesses with an opportunity to engage with their customers in a more meaningful way.
Industry Implications
1. Beverage - Beverage companies can leverage interactive photo booths to enhance their branded experiences and create new ways to attract and retain customers.
2. Event Planning - The event planning industry can leverage interactive photo booths and experiential marketing approaches to create memorable and engaging event experiences for attendees.
3. Marketing and Advertising - The marketing and advertising industry can leverage the trend of experiential marketing and branded social media content to help brands tell their stories in new and innovative ways.
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