The Better Screen UV Serum Prevents & Visibly Corrects Damage
Laura McQuarrie — February 5, 2024 — Fashion
The Better Screen UV Serum is the latest skincare and sun protection innovation from Kiehl's and it combines the benefits of SPF 50+ with collagen peptide to help prevent and visibly correct signs of UV damage. "UV exposure can rob the skin of firmness and change its texture, causing it to appear dull, rough and unevenly toned," shares Dr. Nancy Ilaya PHD, Kiehl's Global Scientific Director, "Better Screen UV Serum helps to protect skin against UV damage and is formulated with peptides to help smooth skin and restore firmer feeling skin with each use."
This lightweight and comfortable facial sunscreen appears invisible on all skin tones, and it's compatible with makeup, effectively addressing some of the major barriers that keep people from applying sun protection daily.
This lightweight and comfortable facial sunscreen appears invisible on all skin tones, and it's compatible with makeup, effectively addressing some of the major barriers that keep people from applying sun protection daily.
Trend Themes
1. Collagen Peptide Skincare - Incorporating collagen peptide into skincare products to help prevent and visibly correct signs of UV damage.
2. SPF 50+ Sunscreens - Developing sunscreens with high SPF 50+ for effective protection against UV damage.
3. Lightweight Facial Sunscreens - Creating lightweight and comfortable facial sunscreens that are invisible on all skin tones and compatible with makeup.
Industry Implications
1. Skincare - The use of collagen peptide in skincare products offers opportunities to enhance UV protection and improve skin health.
2. Sunscreen - Developing SPF 50+ sunscreens can meet the growing demand for more effective sun protection.
3. Cosmetics - The development of lightweight facial sunscreens that are compatible with makeup opens up new possibilities for incorporating sun protection into daily beauty routines.
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