Trend Hunter Sets Traffic Record on Computer Shutdown Day
Jeremy Gutsche — April 3, 2007 — Social Good
References: metacafe & shutdownday.org
March 24 2007 was Shutdown Day, created as a new global awareness day to promote computer energy conservation. The idea was that if everyone turned off their computer for a day, the world would be a better place.
Personally, I'm a HUGE fan of eco-friendly initiatives, but I'd rather turn off my washing machine, air conditioning, or stop driving. Turing off my computer is not an option.
The day had a lot of press coverage, largely because the concept was innovative and a bit shocking. I commend Michael Taylor for his ability to create such massive buzz with a simple .org site and a decent idea. However, I am not sure how impactful the campaign actually was.
For Trend Hunter, Sundays are usually light in traffic. However, Computer Shutdown Day was our biggest day of traffic*. (* - excluding the day with Britney Spear's Bald pictures which knocked our site offline).
On Computer Shutdown Day, Trend Hunter welcomed roughly 65,000 views, compared to an average of 30,000. I guess people were using their computers...
Personally, I'm a HUGE fan of eco-friendly initiatives, but I'd rather turn off my washing machine, air conditioning, or stop driving. Turing off my computer is not an option.
The day had a lot of press coverage, largely because the concept was innovative and a bit shocking. I commend Michael Taylor for his ability to create such massive buzz with a simple .org site and a decent idea. However, I am not sure how impactful the campaign actually was.
For Trend Hunter, Sundays are usually light in traffic. However, Computer Shutdown Day was our biggest day of traffic*. (* - excluding the day with Britney Spear's Bald pictures which knocked our site offline).
On Computer Shutdown Day, Trend Hunter welcomed roughly 65,000 views, compared to an average of 30,000. I guess people were using their computers...
Trend Themes
1. Eco-friendly Initiatives - Promote eco-friendly initiatives to increase awareness and engagement.
2. Energy Conservation - Create innovative ways to conserve energy and reduce carbon footprint.
3. Technology Usage Habits - Explore the ways in which we use and rely on technology in our daily lives.
Industry Implications
1. Energy Industry - Develop and promote energy-saving products and services.
2. Technology Industry - Innovate new products and services that promote responsible technology usage and energy conservation.
3. Environmental Industry - Promote environmental responsibility and create new and innovative ways to conserve energy.
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