This Upside Down Wine Label Reveals a Fun Optical Illusion
Laura McQuarrie — November 3, 2014 — Lifestyle
References: estudiodorian & packagingoftheworld
This creative upside down wine bottle label features an optical illusion that make it so that you can look at the image of the man on it either way.
Laltre is the youngest wine from the Lagravera winery and this wine packaging design by the Dorian creative agency blends the tradition of fine wine with a fun and youthful spirit. Right side up, the bottle depicts a man wearing a scarf. The other way around, the wine bottle label shows a man with a knit turban and a beard, which becomes more evident once the wine is in the process of being poured, or better yet, when the contents of wine bottle has been emptied out from drinking it all.
Laltre is the youngest wine from the Lagravera winery and this wine packaging design by the Dorian creative agency blends the tradition of fine wine with a fun and youthful spirit. Right side up, the bottle depicts a man wearing a scarf. The other way around, the wine bottle label shows a man with a knit turban and a beard, which becomes more evident once the wine is in the process of being poured, or better yet, when the contents of wine bottle has been emptied out from drinking it all.
Trend Themes
1. Upside Down Packaging - Explore the trend of using packaging that features an upside down design, creating a unique and playful experience for consumers.
2. Optical Illusion Labels - Discover the trend of using optical illusion labels that offer a dynamic and engaging visual experience for customers.
3. Tradition with a Twist - Uncover the trend of blending tradition and innovation in product packaging, creating a memorable and unexpected brand identity.
Industry Implications
1. Wine Packaging - The wine industry can leverage upside down packaging to stand out on shelves and create a memorable brand experience for consumers.
2. Creative Agencies - Creative agencies have an opportunity to embrace optical illusion labels and innovative packaging designs to help their clients differentiate in the market.
3. Beverage Industry - In the beverage industry, adopting traditional packaging with a twist can spark consumer interest and create a sense of excitement around the brand.
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