The UOL Parental Control Campaign Warns Against the Dangers of the Web
Leslie Chen — February 10, 2013 — Marketing
References: facebook & adsoftheworld
A lot of different, good and bad, can be learned on the Internet, and these UOL Parental Control ads illustrate the importance for parents to keep away the bad for as long as possible.
Created by Art Director Waldemar Franca and Copywriter Carlos Fonseca, the web-warning campaign features three different images of teenagers' faces fused with physical features of middle-aged men and women like facial hair and excess amounts of make up. Along with the copy "Don't let your child lose his childhood on the internet," these ads are poignant, direct and humorous all at the same time.
Let the UOL Parental Control campaign show you the affects of growing up too fast in this technology-driven world.
Created by Art Director Waldemar Franca and Copywriter Carlos Fonseca, the web-warning campaign features three different images of teenagers' faces fused with physical features of middle-aged men and women like facial hair and excess amounts of make up. Along with the copy "Don't let your child lose his childhood on the internet," these ads are poignant, direct and humorous all at the same time.
Let the UOL Parental Control campaign show you the affects of growing up too fast in this technology-driven world.
Trend Themes
1. Digital Parental Control - Opportunity for disruptive innovation in creating advanced digital tools and platforms to help parents monitor and control their children's online activities.
2. Childhood Protection - Opportunity for disruptive innovation in developing educational programs, apps, and technologies that protect children from harmful content and ensure a safe online environment.
3. Online Privacy and Security - Opportunity for disruptive innovation in designing robust privacy and security solutions to safeguard children's personal information and online identities.
Industry Implications
1. Technology - Disruptive innovation opportunities lie in the development and improvement of digital tools, software, and platforms for parental control and online safety.
2. Advertising - Opportunities for disruptive innovation exist in creating compelling and impactful campaigns that raise awareness about the importance of protecting children online.
3. Education - Disruptive innovation opportunities in developing educational programs and initiatives that promote responsible internet usage and teach children about online safety.
4.3
Score
Popularity
Activity
Freshness
