The UNICEF Trick-or-Treat Box Allows People to Donate Online as Well
Meghan Young — July 20, 2011 — Social Good
References: youth.unicefusa.org & fastcompany
This year is going to ring in a new wave of charity options when it comes to the Halloween season thanks to the new and improved UNICEF Trick-or-Treat Box. It has officially received a high-tech upgrade via an embedded Microsoft chip that allows potential donators to give even more online than they traditionally do through the availability of loose change around the house.
The idea behind this hi-tech UNICEF Trick-or-Treat Box came from a Microsoft and PSFK-sponsored study that looked at ways to increase fundraising using mobile technology. Although UNICEF is still working out all the kinks, the basic concept is pretty much in place: Users scan the Microsoft Tag on the side of the boxes with their cell phones, which brings them to a special website featuring activities for kids as well as educational information about where UNICEF's dollars are going. The option to donate more will also be on the website.
The idea behind this hi-tech UNICEF Trick-or-Treat Box came from a Microsoft and PSFK-sponsored study that looked at ways to increase fundraising using mobile technology. Although UNICEF is still working out all the kinks, the basic concept is pretty much in place: Users scan the Microsoft Tag on the side of the boxes with their cell phones, which brings them to a special website featuring activities for kids as well as educational information about where UNICEF's dollars are going. The option to donate more will also be on the website.
Trend Themes
1. Mobile Fundraising - The integration of mobile technology into fundraising allows for increased donations and convenience for users.
2. Tech-enabled Donations - Using embedded chips and QR codes, charities can provide an easy and interactive way for people to donate.
3. Digital Engagement for Philanthropy - Digital platforms offer opportunities for users to learn, engage and take action in philanthropic causes.
Industry Implications
1. Nonprofit Organizations - Nonprofits can adopt technology-driven solutions to attract more donations and engage with supporters.
2. Mobile Technology - The integration of mobile technology in fundraising creates opportunities for companies to develop innovative solutions.
3. Digital Payment Solutions - Fintech companies can partner with charities to provide seamless and secure digital payment options for donations.
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