Ferrero Debuts a Social Good 31 Days of Halloween Countdown Calendar
Grace Mahas — August 9, 2022 — Marketing
References: helpmakemiracles.org & prnewswire
Ferrero USA, the company behind Nutella, Tic Tac, Kinder, and now Keebler -- to name a few, recently unveiled a new 31 Days of Halloween Countdown Calendar. Proceeds from the calendar will go to the Children's Miracle Network Hospitals.
From now until September 15th, customers who make a $31 donation to Children's Miracle Network will receive the limited edition countdown calendar, which features Ferrero's confections and cookies, including Butterfinger, CRUNCH, Baby Ruth, 100Grand, Kinder Bueno, Kinder Joy, Tic Tac, Nutella &GO!, Fannie May, Keebler Fudge Stripes Minis, and Mother's Cookies, while supplies last.
"Halloween is a fun time for everyone, and we look forward to bringing happiness to consumers of all ages and helping them create wonderful memories with our beloved family of treats," said Jim Klein, chief customer officer, Ferrero USA. "We are excited to partner with Children's Miracle Network Hospitals again and look forward to bringing to life the magic of the Halloween season."
From now until September 15th, customers who make a $31 donation to Children's Miracle Network will receive the limited edition countdown calendar, which features Ferrero's confections and cookies, including Butterfinger, CRUNCH, Baby Ruth, 100Grand, Kinder Bueno, Kinder Joy, Tic Tac, Nutella &GO!, Fannie May, Keebler Fudge Stripes Minis, and Mother's Cookies, while supplies last.
"Halloween is a fun time for everyone, and we look forward to bringing happiness to consumers of all ages and helping them create wonderful memories with our beloved family of treats," said Jim Klein, chief customer officer, Ferrero USA. "We are excited to partner with Children's Miracle Network Hospitals again and look forward to bringing to life the magic of the Halloween season."
Trend Themes
1. Social Good Campaigns - Ferrero's 31 Days of Halloween Countdown Calendar raises funds for Children's Miracle Network Hospitals, highlighting the trend of brands using social good campaigns to attract customers.
2. Limited Edition Products - Limited edition 31 Days of Halloween Countdown Calendar by Ferrero demonstrates the increasing trend of limited edition products to keep consumers engaged.
3. Holiday Countdown Calendars - Ferrero's 31 Days of Halloween Countdown Calendar highlights the trend of holiday countdown calendars and the potential for other brands to capitalize on the excitement leading up to holidays.
Industry Implications
1. Candy and Confectionery Manufacturing - Ferrero USA's new Halloween Countdown Calendar demonstrates disruptive innovation opportunities for the candy and confectionery manufacturing industry to create limited edition products and partner with social good campaigns.
2. Retail - The trend of limited edition holiday countdown calendars has the potential to disrupt the retail industry and create opportunities for sales and customer engagement during holiday seasons.
3. Non-profit and Charitable Organizations - Ferrero's partnership with Children's Miracle Network Hospitals highlights the potential for non-profit and charitable organizations to partner with businesses for social good campaigns and fundraising efforts.
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