Politically Confused Jack'o'Lanterns
Ryan Curtin — October 30, 2008 — Social Good
References: blog.makezine
I’ll tell you, I was thoroughly prepared for a bombardment of political pumpkins this Halloween. I was expecting everything from Obamalanterns to Palin Pumkins, and as a previous trendhunter article confirmed, I was right.
This of course made me wonder what all the undecided voters would carve this year. Certainly people want to show their neighbors that they are hip and politically active, but what if you are one of those elusive, undecided voters?
If the above pumpkin is any indication, apparently you don’t have to decide. This pumpkin says, “I don’t care who wins, I just love pumpkins.” It makes me wonder how long this guy took in the pumpkin patch. I mean if he can’t pick between two polarizing political parties, how is he supposed to choose one of thousand similarly shaped and colored gourds? At least he has a few more days to make up his mind.
This of course made me wonder what all the undecided voters would carve this year. Certainly people want to show their neighbors that they are hip and politically active, but what if you are one of those elusive, undecided voters?
If the above pumpkin is any indication, apparently you don’t have to decide. This pumpkin says, “I don’t care who wins, I just love pumpkins.” It makes me wonder how long this guy took in the pumpkin patch. I mean if he can’t pick between two polarizing political parties, how is he supposed to choose one of thousand similarly shaped and colored gourds? At least he has a few more days to make up his mind.
Trend Themes
1. Undecided Voter Pumpkins - Opportunities for companies to market political-neutral pumpkin carving designs to capture the attention of uncertain or indifferent voters during Halloween.
2. Politically-themed Halloween Accessories - Opportunities for businesses to create unique Halloween accessories, such as hats, scarves, or masks that feature politicians and political symbols or use puns to appeal to politically engaged consumers.
3. Personalized Halloween Products - Opportunities for companies to create customized or personalized Halloween products, such as pumpkins, costumes, and decorations that allow consumers to express their personal political beliefs and preferences.
Industry Implications
1. Retail - Retailers can capitalize on the Halloween trend by developing innovative and unique products to attract consumers, such as political-neutral pumpkin carving designs.
2. Advertising and Marketing - Marketing and advertising agencies can develop compelling campaigns that leverage political themes, symbols or puns to appeal to politically-engaged consumers during the Halloween season.
3. Costume and Decoration Manufacturing - Opportunities for costume and decoration manufacturers to produce politically-themed Halloween costumes, accessories and decorative items that enable customers to express their political beliefs in a fun and engaging way.
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