The New Pillsbury Holiday Sweater Features a Built-In QR Code
Katherine Pendrill — November 5, 2022 — Marketing
References: shop.pillsbury & ca.finance.yahoo
Pillsbury is kicking off the 2022 holiday season not with some new cookie dough, but with an interactive Pillsbury holiday sweater.
The new limited-edition Pillsbury holiday sweater features a giant image of the iconic Pillsbury Doughboy front and center. Naturally, the brand wanted to ensure its mascot was properly represented, so the sweater features a built-in button that, when pressed, makes the character's signature "hoo hoo" laughing noise. And that's not even the only interactive element. The sweater also features a scannable Pillsbury crescent roll QR code on the left sleeve, which you can use to pull up seasonal recipes, holiday playlists, baking tips, and more. As the brand's Senior Manager of Brand Experience, Tiffany Seelen, explains, "“Pillsbury sits at the center of so many family holiday traditions, and our new limited-edition holiday sweater is a fun way to create even more shared joy during the holidays, reminding consumers that Pillsbury and the holidays go hand-in-hand."
Image Credit: Pillsbury
The new limited-edition Pillsbury holiday sweater features a giant image of the iconic Pillsbury Doughboy front and center. Naturally, the brand wanted to ensure its mascot was properly represented, so the sweater features a built-in button that, when pressed, makes the character's signature "hoo hoo" laughing noise. And that's not even the only interactive element. The sweater also features a scannable Pillsbury crescent roll QR code on the left sleeve, which you can use to pull up seasonal recipes, holiday playlists, baking tips, and more. As the brand's Senior Manager of Brand Experience, Tiffany Seelen, explains, "“Pillsbury sits at the center of so many family holiday traditions, and our new limited-edition holiday sweater is a fun way to create even more shared joy during the holidays, reminding consumers that Pillsbury and the holidays go hand-in-hand."
Image Credit: Pillsbury
Trend Themes
1. Interactive Apparel - Creating interactive elements in everyday clothing items provides new opportunities for tech-infused fashion.
2. QR Code Marketing - Integrating QR codes into apparel can provide seamless access to brand content and could revolutionize how companies advertise their products to potential customers.
3. Limited-edition Collaborations - Collaborating with well-known brands to create limited-edition and interactive merchandise can drive brand engagement and customer loyalty.
Industry Implications
1. Apparel - Interactive clothing items like the Pillsbury holiday sweater could revolutionize how consumers interact with their wardrobe, opening up new opportunities for the fashion industry.
2. Food and Beverage - Creating merchandise like interactive apparel items, such as collaboration with Pillsbury, can increase brand identity and customer engagement in the food and beverage industry.
3. Marketing - Integrating new and innovative technologies like QR codes into advertising and marketing strategies, such as Pillsbury's interactive holiday sweater, can create a new level of engagement and interaction with customers.
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