The Hefty Party Cup Parka & Mitten Koozie is Outdoor-Friendly
Grace Mahas — November 17, 2020 — Marketing
References: HeftyPartyCupParka
Hefty Party Cups is trying to keep the tradition of the ugly holiday alive while safely socially distancing outside with its new festive–and ugly–Parka and Mitten Koozie. The limited-edition Hefty Party Cup Parka is both warm and durable and features a Bluetooth speaker, holiday lights, and a fold-down tray for your Hefty Party Cup. The warm new parkas come in three, over-the-top designs and allow you and your loved ones to safely gather outside while keeping the festive spirit alive.
“Just because we’re celebrating the holidays differently this year, doesn’t mean we can’t still have fun!” said Mary Kay Killoren, senior marketing communications manager at Reynolds Consumer Products. “We know that the ugly holiday sweater party is a staple tradition for many people, so we designed the Hefty Party Cup Parka to help you stay festive and safe this year as you bring the holiday spirit to your outdoor and socially distanced gathering!”
Moreover, the Hefty Party Cup Parkas and Mitten Koozies are ultra-affordable and priced at $2.99—the same price as a pack of Hefty Party Cups. The wearable holiday winter accessories will be available to purchase online at 9 am CT on Friday, November 20th on a first-come-first-served basis.
Image Credit: Hefty Party Cups
“Just because we’re celebrating the holidays differently this year, doesn’t mean we can’t still have fun!” said Mary Kay Killoren, senior marketing communications manager at Reynolds Consumer Products. “We know that the ugly holiday sweater party is a staple tradition for many people, so we designed the Hefty Party Cup Parka to help you stay festive and safe this year as you bring the holiday spirit to your outdoor and socially distanced gathering!”
Moreover, the Hefty Party Cup Parkas and Mitten Koozies are ultra-affordable and priced at $2.99—the same price as a pack of Hefty Party Cups. The wearable holiday winter accessories will be available to purchase online at 9 am CT on Friday, November 20th on a first-come-first-served basis.
Image Credit: Hefty Party Cups
Trend Themes
1. Ugly Holiday Sweater - Opportunity for disruptive innovation: Create sustainable and eco-friendly versions of ugly holiday sweaters using recycled materials.
2. Bluetooth Speaker - Opportunity for disruptive innovation: Develop wearable Bluetooth speakers that seamlessly integrate with clothing for hands-free music on the go.
3. Outdoor Social Distancing - Opportunity for disruptive innovation: Create innovative outdoor gathering solutions, such as heated outdoor seating and portable shelters, to enable safe and comfortable socially distanced gatherings.
Industry Implications
1. Fashion - Opportunity for disruptive innovation: Combine fashion with technology to create smart clothing that integrates practical features like cup holders and Bluetooth speakers.
2. Consumer Electronics - Opportunity for disruptive innovation: Design compact and stylish wearable tech accessories, like Bluetooth speakers and heated accessories, that enhance the user experience.
3. Event Planning - Opportunity for disruptive innovation: Develop event planning services that specialize in organizing unique and creative outdoor gatherings, providing customers with safe and memorable experiences.
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