Creamette is Mashing Up Family Recipes and Festive Sweaters
Laura McQuarrie — November 24, 2023 — Marketing
References: recipesweater & lbbonline
This holiday season, dry pasta brand Creamette is fusing two favorite holiday traditions, family recipes and holiday sweaters, to create hand-embroidered recipe sweaters for 100 lucky fans. Fans are being invited to submit their favorite holiday recipe featuring a pasta variety of their choice for their chance to win a year's supply of Creamette, as well as an heirloom sweater.
These special recipe sweaters, designed by real grandmas, will be embroidered with their favorite recipe. These sweaters share seasonal cheer, as well as a story about the brand's history. According to Michael Baughman, Brand Director, General Manager, "Creamette was one of the first brands to ever put a recipe on a box of pasta and the very first to ever put recipes on a sweater."
These special recipe sweaters, designed by real grandmas, will be embroidered with their favorite recipe. These sweaters share seasonal cheer, as well as a story about the brand's history. According to Michael Baughman, Brand Director, General Manager, "Creamette was one of the first brands to ever put a recipe on a box of pasta and the very first to ever put recipes on a sweater."
Trend Themes
1. Hand-embroidered Recipe Sweaters - The fusion of family recipes and holiday sweaters creates unique hand-embroidered recipe sweaters.
2. Fusing Tradition and Fashion - The combination of family recipes and festive sweaters brings together tradition and fashion in hand-embroidered recipe sweaters.
3. Bringing Personalization to Clothing - The hand-embroidered recipe sweaters offer a personalized touch to clothing through the incorporation of family recipes.
Industry Implications
1. Food and Beverage - The fusion of family recipes and holiday sweaters presents opportunities for unique marketing campaigns within the food and beverage industry.
2. Fashion and Apparel - The hand-embroidered recipe sweaters combine fashion and personalization, offering potential innovation in the fashion and apparel industry.
3. Gift and Souvenir - The hand-embroidered recipe sweaters can be positioned as a unique gifting option, disrupting the gift and souvenir industry with a personalized touch.
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