The UGG Candy Collection for Kids Takes Cues from Beloved Sweet Treats
Laura McQuarrie — November 2, 2020 — Life-Stages
References: ugg & prnewswire
For Halloween, the UGG Candy Collection was launched with The Hershey Company and the Foot Locker family of brands, sharing three beloved styles for kids with candy-inspired designs. In the collection, there's the Classic Short and the Neumel styles for kids, plus the Bixbee silhouette for infants, all of which have elements that draw from iconic candy wrappers.
While the newly made-over Neumel style has been reimagined with sparkly metallic leather that reminds of Hershey's Kisses, the other styles incorporate the warm orange and brown tones from the Reese's peanut butter cup. In the UGG Candy Collection, the Classic boot has been reimagined with vibrant red suede that references the bright color of Twizzlers. All of the styles are lined in cozy UGGplush for extra warmth and comfort.
Image Credit: UGG
While the newly made-over Neumel style has been reimagined with sparkly metallic leather that reminds of Hershey's Kisses, the other styles incorporate the warm orange and brown tones from the Reese's peanut butter cup. In the UGG Candy Collection, the Classic boot has been reimagined with vibrant red suede that references the bright color of Twizzlers. All of the styles are lined in cozy UGGplush for extra warmth and comfort.
Image Credit: UGG
Trend Themes
1. Candy-inspired Kids Boots - Disruptive innovation opportunity: Collaborating with popular consumer brands to create limited-edition, themed footwear collections for kids.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introducing candy-inspired footwear collections in the fashion retail industry to attract younger consumers and create buzz.
2. Children's Apparel - Disruptive innovation opportunity: Incorporating candy-inspired designs into children's apparel industry to create unique and playful clothing options.
3. Branding and Licensing - Disruptive innovation opportunity: Exploring partnerships between footwear brands and candy companies for branded collaborations to enhance brand visibility and attract new customers.
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