McDonald’s x Ugg Collaborated to Create ‘Nuggies’
Laura McQuarrie — September 5, 2022 — Marketing
References: instagram & designtaxi
The famous McNugget inspired the McDonald’s x Ugg collaboration and Nuggies, a new kind of cozy boot for fans of chicken nuggets. The collaboration between the fast food giant and the winter boot brand features an all-over pattern that reminds of crispy chicken nuggets and the unconventional footwear design is marketed as if it's being dipped into a giant container of dipping sauce. Stitched into the heels is a "nUggies" label that differentiates the boots from classic Ugg designs.
These boots were created to give out to fans for free and they're only available in extremely limited quantities. Later this fall, fans will get their chance to sport a pair of their very own with an upcoming six-hour giveaway from McDonald's Australia on Instagram.
These boots were created to give out to fans for free and they're only available in extremely limited quantities. Later this fall, fans will get their chance to sport a pair of their very own with an upcoming six-hour giveaway from McDonald's Australia on Instagram.
Trend Themes
1. Food-inspired Fashion - Nuggies exemplify a trend of incorporating food into fashion items, creating new products that cater to a food-loving audience while bridging the gap between two unrelated industries.
2. Limited Edition Promotions - McDonald's x Ugg’s six-hour giveaway strategy creates scarcity to increase consumer demand and excitement for a new, exclusive product, leading to possible future limited edition promotions across other industries.
3. Brand Collaborations - Collaborations between iconic brands, such as McDonald's and Ugg, spark creativity and innovation, connecting with audiences in new ways, and posing opportunities for future brand partnerships in different industries.
Industry Implications
1. Fast Food - Collaborations with fashion and other industries can offer new avenues of promotion for fast food brands, creating unique limited-edition products that translate across multiple areas of consumer interest and drive brand awareness.
2. Fashion - The blending of two seemingly unrelated industries can create a brand new niche within the consumer marketplace, forming new and unique fashion trends that cater to new audiences who crave novelty while acting as a major disruption within the fashion industry.
3. Social Media Marketing - Utilizing social media, such as Instagram giveaways, to increase hype and demand for limited edition products is a strong example of promotional and marketing strategies that have the potential to expand into new industries, disrupting traditional marketing tactics.
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