UGG Collaborated with Very Important Puppies on a Dog Boot Collection
Katherine Pendrill — December 29, 2020 — Lifestyle
References: hypebae
Just in time for winter, UGG has teamed up with the dog lifestyle brand Very Important Puppies (V.I.P.) on a brand new dog boot collection.
Together, UGG and Very Important Puppies have created a chic and practical new dog boot collection for pups of various sizes. The adorable little booties are available in either black with green lining, or chestnut and orange lining color options. The pup-sized booties are made from faux suede and feature UGG’s signature plush lining on the inside. To ensure the booties stay snug, each one features adjustable straps. As V.I.P. Co-Founder Sabrina Albarello explains, "GG was the best partner to bring our vision to life for this new fashion-focused dog product that didn’t exist in the market."
Image Credit: UGG, V.I.P.
Together, UGG and Very Important Puppies have created a chic and practical new dog boot collection for pups of various sizes. The adorable little booties are available in either black with green lining, or chestnut and orange lining color options. The pup-sized booties are made from faux suede and feature UGG’s signature plush lining on the inside. To ensure the booties stay snug, each one features adjustable straps. As V.I.P. Co-Founder Sabrina Albarello explains, "GG was the best partner to bring our vision to life for this new fashion-focused dog product that didn’t exist in the market."
Image Credit: UGG, V.I.P.
Trend Themes
1. Pet Fashion - The collaboration between UGG and Very Important Puppies to create a new dog boot collection highlights the growing trend of pet fashion.
2. Luxury Pet Accessories - The use of faux suede and plush lining in the UGG and Very Important Puppies dog boot collection showcases the trend of luxury pet accessories.
3. Customizable Pet Products - The adjustable straps on the UGG and Very Important Puppies dog boot collection exemplifies the trend of customizable pet products.
Industry Implications
1. Pet Retail - The UGG and Very Important Puppies dog boot collection highlights the need for pet retailers to expand their product offerings to include fashionable and luxurious pet accessories.
2. Fashion Retail - The trend of pet fashion presents an opportunity for fashion retailers to create and market more pet-friendly options under their brand name.
3. Customization Services - The trend of customizable pet products creates a need for customization services to help pet owners create unique and personalized accessories for their furry friends.
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