Pinterest's Chefs at Home Inspire More Home Cooking
Laura McQuarrie — July 22, 2020 — Lifestyle
References: newsroom.pinterest & wersm
As people spend more time at home, they're naturally spending more time in the kitchen and since lockdown, Pinterest has observed that searches for “easy at home recipes” have increased on its platform 12 times—which is why the Chefs at Home recipes were created. Pinterest's Chefs at Home features recipes, as well as tips, and tricks from more than 30 iconic chefs. With this content, Pinterest users will be able to discover Andrew Zimmern’s go-to summer soup, Kwame Onwuachi's favorite hummus and much more.
At a time when restaurants have been forced to temporarily close their doors, Chefs at Home also helps to address the current issues like food insecurity and job loss. As such, Pinterest is extending support to the National Restaurant Association Educational Fund, Relief Opportunities for All Restaurants, No Kid Hungry and Harlem Grown.
Image Credit: Pinterest
At a time when restaurants have been forced to temporarily close their doors, Chefs at Home also helps to address the current issues like food insecurity and job loss. As such, Pinterest is extending support to the National Restaurant Association Educational Fund, Relief Opportunities for All Restaurants, No Kid Hungry and Harlem Grown.
Image Credit: Pinterest
Trend Themes
1. Increased Home Cooking - The rise in searches for 'easy at home recipes' on Pinterest indicates a growing trend towards more home cooking, presenting opportunities for innovative meal kit delivery services and kitchen appliance companies to cater to this demand.
2. Chef Home Recipes - Pinterest's Chefs at Home feature showcases recipes and tips from renowned chefs, highlighting the trend of at-home gourmet cooking and creating opportunities for virtual cooking classes or subscription-based recipe platforms.
3. Supporting Food Industry - Pinterest's collaboration with organizations like the National Restaurant Association Educational Fund and No Kid Hungry demonstrates the trend of companies stepping up to support the food industry during challenging times, suggesting opportunities for partnerships between food delivery services and food charity organizations to address food insecurity and sustain the industry.
Industry Implications
1. Meal Kit Delivery Services - The increased interest in home cooking presents a chance for meal kit delivery services to create convenient and customizable meal options for consumers looking to experiment with new recipes.
2. Kitchen Appliance Companies - The trend towards more home cooking can be capitalized on by kitchen appliance companies that can develop innovative appliances, gadgets, or smart devices that make cooking at home easier and more enjoyable.
3. Virtual Cooking Class Platforms - The rise in demand for gourmet cooking at home could lead to opportunities for virtual cooking class platforms that connect consumers with renowned chefs and offer a unique learning experience.
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