Uber is Delivering Cats On National Cat Day
Rahul Kalvapalle — October 29, 2014 — Social Good
Uber's deliveries are about to get a whole lot more adorable -- on the momentous occasion of National Cat Day, the San Francisco-based ridesharing service is delivering cats for people to snuggle with.
Residents of seven select cities -- San Francisco, New York, Chicago, Washington D.C., Seattle, Phoenix and Austin -- will be able to fork out $30 for 15 minutes of snuggling time with a furry feline. The price may seem steep, but all proceeds from the initiative -- dubbed UberKITTENS -- go towards local cat shelters. The $30 fee is a minimum -- users are welcome to donate more.
The deliveries will be available on National Cat Day from noon to 4 pm. All you have to do is open the Uber app on your smartphone and select the 'KITTENS' option.
Residents of seven select cities -- San Francisco, New York, Chicago, Washington D.C., Seattle, Phoenix and Austin -- will be able to fork out $30 for 15 minutes of snuggling time with a furry feline. The price may seem steep, but all proceeds from the initiative -- dubbed UberKITTENS -- go towards local cat shelters. The $30 fee is a minimum -- users are welcome to donate more.
The deliveries will be available on National Cat Day from noon to 4 pm. All you have to do is open the Uber app on your smartphone and select the 'KITTENS' option.
Trend Themes
1. Cat Delivery Services - Disruptive innovation opportunity: Develop a platform that connects cat lovers with local shelters for cat adoption and delivery services.
2. On-demand Pet Snuggling - Disruptive innovation opportunity: Create an app that allows people to request on-demand pet snuggling services, providing comfort and companionship for those in need.
3. Charitable Collaborations - Disruptive innovation opportunity: Partner with ride-sharing companies to create charity initiatives that raise funds and awareness for local animal shelters.
Industry Implications
1. Pet Adoption - Disruptive innovation opportunity: Utilize technology to streamline and improve the pet adoption process, making it easier for individuals to find and adopt their perfect pet.
2. On-demand Services - Disruptive innovation opportunity: Expand on-demand services beyond just transportation and delivery, offering on-demand pet-related services like grooming, training, and veterinary care.
3. Nonprofit and Charitable Organizations - Disruptive innovation opportunity: Implement innovative technologies and platforms to enhance fundraising efforts and increase awareness for nonprofit and charitable organizations.
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