Fancy Feast is Marking International Cat Day with a "Feastival"
Laura McQuarrie — July 26, 2023 — Marketing
References: FancyFeast & bakercityherald
This International Cat Day, Fancy Feast is throwing a first-of-its-kind Fête du Feline by Fancy Feast celebration. The cat-inspired outdoor "feastival" will be unfolding over the course of two days in August at Madison Square Park, giving human guests the chance to indulge in cat food-inspired culinary experiences. During the opening evening, the Fête du Feline Grand Tasting will be held, featuring culinary creations from Fancy Feast's in-house chef, Amanda Hassner and culinary entrepreneur Andrew Rea.
The experience for cat lovers also includes hand-drawn cat portraits, custom engraved feline servingware and a meet-and-greet with the Fancy Feast cat.
In 2022, the popular gourmet wet cat food brand also had a presence in New York City, sharing a taste of its best offerings with a pop-up Italian trattoria.
The experience for cat lovers also includes hand-drawn cat portraits, custom engraved feline servingware and a meet-and-greet with the Fancy Feast cat.
In 2022, the popular gourmet wet cat food brand also had a presence in New York City, sharing a taste of its best offerings with a pop-up Italian trattoria.
Trend Themes
1. Cat-inspired Culinary Experiences - Opportunity for restaurants and food brands to create cat-themed dining events and menus, catering to cat lovers and expanding culinary experiences.
2. Pop-up Dining Experiences - Potential for brands to create temporary dining events and collaborations, offering unique and immersive culinary experiences to engage customers.
3. Customized Serve-ware and Merchandise - Market opportunity for companies to offer personalized cat-themed serve-ware and merchandise, tapping into the growing pet ownership and pet-themed lifestyle market.
Industry Implications
1. Restaurant Industry - Restaurants can explore cat-inspired themed dining experiences or pop-up collaborations to attract cat-loving customers and create memorable experiences.
2. Gourmet Food Brands - Gourmet food brands can leverage cat-themed events and collaborations to showcase their products and engage with cat lovers, expanding their customer base.
3. Pet Accessory Industry - The pet accessory industry can create and market customized cat-themed serve-ware and merchandise, tapping into the growing pet ownership market and the demand for personalized products.
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