The Type Sandwiches Series is Perfect for a Hungry Pop-Culture Junkie
Carly Foy — April 17, 2011 — Pop Culture
References: dschwen & officialhype.org
David Schwen has created a series of typographic illustrations entitled Type Sandwiches.
The series features famous sandwich combinations in the Helvetica font. The combinations include a grilled cheese sandwich, lamb pitas, s'mores, Philly's infamous cheesesteak and Oreos.The colors of the typography reference the actual colors of what the word describes; for example, chocolate appears in brown.
This simple concept is unique and forms a great series. Schwen's work emphasizes society's sense of humor and carries the perfect appeal to pop-culture junkies, who I'm sure will be purchasing these prints for their home or as a T-shirt. The Type Sandwiches series is an updated concept from Schwen's previous Burgervetica (also known as Sanswich) print, which was released in early 2010.
The series features famous sandwich combinations in the Helvetica font. The combinations include a grilled cheese sandwich, lamb pitas, s'mores, Philly's infamous cheesesteak and Oreos.The colors of the typography reference the actual colors of what the word describes; for example, chocolate appears in brown.
This simple concept is unique and forms a great series. Schwen's work emphasizes society's sense of humor and carries the perfect appeal to pop-culture junkies, who I'm sure will be purchasing these prints for their home or as a T-shirt. The Type Sandwiches series is an updated concept from Schwen's previous Burgervetica (also known as Sanswich) print, which was released in early 2010.
Trend Themes
1. Typographic Illustrations - Opportunity to create unique and visually appealing products by combining typography and illustrations.
2. Pop-culture References - Opportunity to tap into the nostalgia and humor of pop-culture junkies through creative designs and products.
3. Color-coded Typography - Opportunity to enhance visual representation by using color-coded typography that reflects the actual colors of the subject matter.
Industry Implications
1. Art and Design - Disruptive innovation opportunities in creating innovative prints, artworks, and merchandise that blend typography and illustration.
2. Fashion and Apparel - Opportunity to cater to pop-culture junkies by creating t-shirts and clothing items featuring typographic pop-culture references.
3. Food and Beverage - Opportunity to create unique food packaging and merchandise with color-coded typography to enhance visual appeal and brand recognition.
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