Rhyme & Reason's Three-Step Wave Regime Supports an Underserved Hair Type
Laura McQuarrie — February 6, 2023 — Fashion
References: rhymeandreasonhair & menafn
Rhyme & Reason's three-step Wave Revival Regime was mindfully made for naturally wavy hair and it shares natural, sustainable and inclusive high-performance formulas.
In a recent study, Rhyme & Reason discovered that "76% of consumers are using products that aren't formulated for wavy hair and are focusing on secondary hair concerns." As a result, the brand came out with a three-step system to specifically address the unique needs of wavy hair, also known as type 2 hair and sub-types 2A, 2B and 2C.
In the haircare range, there's a shampoo and a conditioner to add definition without weighing down hair, plus a gel serum that creates moisturized and shiny bouncy waves with flexible hold and without the crunch.
In a recent study, Rhyme & Reason discovered that "76% of consumers are using products that aren't formulated for wavy hair and are focusing on secondary hair concerns." As a result, the brand came out with a three-step system to specifically address the unique needs of wavy hair, also known as type 2 hair and sub-types 2A, 2B and 2C.
In the haircare range, there's a shampoo and a conditioner to add definition without weighing down hair, plus a gel serum that creates moisturized and shiny bouncy waves with flexible hold and without the crunch.
Trend Themes
1. Wavy Hair Care - Brands that create products specifically for wavy hair, rather than treating it as a secondary hair type, have the opportunity to tap into a market segment that has been historically underserved.
2. Natural Hair Products - There is increasing demand for natural, sustainable and inclusive hair products that provide high-performance formulas for a wide range of hair types, including wavy hair.
3. Customized Hair Care - The development of customized hair care products for different hair types, like Rhyme & Reason's Wave Revival Regime, has the potential to disrupt and improve the traditional one-size-fits-all approach to hair care.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can benefit from creating a more inclusive range of products that cater to the needs of various hair types, including wavy hair.
2. Sustainable Products - The development of sustainable and eco-friendly hair care products can create a niche market for brands that prioritize natural ingredients and environmentally friendly packaging.
3. Customizable Beauty Products - As consumers demand more personalized and customized products, the beauty industry has the opportunity to create innovative and tailored hair care solutions that meet the unique needs of different hair types, including wavy hair.
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