Swan Dive's Hard Tea is for Fine Stemware
Laura McQuarrie — October 5, 2022 — Lifestyle
References: drinkswandive & fabnews.live
Swan Dive's uncompromising premium hard tea is offered in flavors like Lavender Oolong and Hibiscus Rose Roobios which deliver a taste of refreshment and sophistication.
The thirst-quenching hard teas are ready to be sipped during celebrations and everyday moments alike, and their versatile nature makes them just as enjoyable by the can as they would be poured into a fine glassware vessel.
Unlike many hard tea brands on the market that use bold, brash branding to tell their stories, Swan Dive disrupts the market with a soft color scheme, clean simplicity and a sense of elegant refinement. With a typeface and aesthetic sensibilities that draw from the 1910s and Art Nouveau, Swan Dive's visual identity conveys the free-spirited nature of the brand.
The thirst-quenching hard teas are ready to be sipped during celebrations and everyday moments alike, and their versatile nature makes them just as enjoyable by the can as they would be poured into a fine glassware vessel.
Unlike many hard tea brands on the market that use bold, brash branding to tell their stories, Swan Dive disrupts the market with a soft color scheme, clean simplicity and a sense of elegant refinement. With a typeface and aesthetic sensibilities that draw from the 1910s and Art Nouveau, Swan Dive's visual identity conveys the free-spirited nature of the brand.
Trend Themes
1. Sophisticated Beverage Alternatives - Swan Dive's creation of a premium, non-traditional hard tea product indicates a trend towards consumers seeking sophisticated and unique beverages.
2. Subtle Branding - Swan Dive's use of gentle color schemes and art nouveau design choices showcases a trend in branding towards understated elegance and sophistication.
3. Versatile Drink Offerings - Swan Dive's ability to present their hard teas as both premium and enjoyable by can or glass highlights a trend in versatile drink offerings adaptable to a variety of settings.
Industry Implications
1. Beverage Industry - Swan Dive's creation of a premium hard tea product and the understated and elegant branding represent a disruptive innovation opportunity in the beverage industry.
2. Entertainment Industry - Swan Dive's creation of a versatile hard tea product adaptable to both everyday and celebratory occasions may have disruptive innovation opportunities in the entertainment and event planning industry.
3. Packaging Industry - Swan Dive's use of both fine glassware and cans in presenting their hard tea product indicates a disruptive opportunity in the packaging industry to create versatile and sophisticated options for beverage packaging.
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