These Trustocorp Reality TV Posters Draw Attention to Real Life
Emily Evans — August 23, 2011 — Pop Culture
References: arrestedmotion & mymodernmet
For those who haven't seen the work of TrustoCorp before, a quick look at the TrustoCorp Reality TV project should pretty much bring you up to speed. The street artists behind the name TrustoCorp are known for their media stunts, which pop up in places like subways and bus stations in New York City.
As reality television has pretty much taken over the airwaves in recent years, exposing consumers to the opulent lives of the rich and famous, the TrustoCorp Reality TV project attempts to bring viewers back to reality. While shows like The Real Housewives and The Real World claim to be reality, these creative posters of places like Baghdad and North Korea may be much more honest.
Implications - Though North American society is somewhat indulgent, companies that keep consumers grounded with everyday products and depictions of reality will continue to have a place within modern society. Television acts as an excellent jumping off point for companies to reflect on within their mission statements and product innovations.
As reality television has pretty much taken over the airwaves in recent years, exposing consumers to the opulent lives of the rich and famous, the TrustoCorp Reality TV project attempts to bring viewers back to reality. While shows like The Real Housewives and The Real World claim to be reality, these creative posters of places like Baghdad and North Korea may be much more honest.
Implications - Though North American society is somewhat indulgent, companies that keep consumers grounded with everyday products and depictions of reality will continue to have a place within modern society. Television acts as an excellent jumping off point for companies to reflect on within their mission statements and product innovations.
Trend Themes
1. Reality TV Parodies - The TrustoCorp Reality TV project showcases the trend of parodying reality TV shows, offering disruptive innovation opportunities for companies to create alternative forms of entertainment.
2. Pop-up Street Art - TrustoCorp's street art stunts demonstrate the trend of utilizing unconventional spaces to bring attention to social issues, providing disruptive innovation opportunities for companies to engage with consumers in unexpected ways.
3. Reflection on Reality - The TrustoCorp Reality TV project highlights the trend of encouraging viewers to critically assess the portrayal of reality in media, presenting disruptive innovation opportunities for companies to promote authenticity and transparency in their products.
Industry Implications
1. Entertainment - The TrustoCorp Reality TV project intersects with the entertainment industry, offering disruptive innovation opportunities for content creators to develop unique and satirical reality TV shows.
2. Street Art - TrustoCorp's pop-up street art stunts create disruptive innovation opportunities for the street art industry to explore new mediums, challenge societal norms, and provoke thought-provoking conversations.
3. Advertising and Marketing - The TrustoCorp Reality TV project presents disruptive innovation opportunities for the advertising and marketing industry to incorporate social commentary and satire into their campaigns, resonating with consumers in a more authentic and engaging manner.
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