TRUE Air Fresheners Offer a Refreshing Twist to Household Items
Jaime Neely — August 27, 2011 — Marketing
References: good.kz & thedieline
Household products are typically products in which individuals invest only because of necessity, but these TRUE Air Fresheners offer a fresh and exciting perspective. The air fresheners recently underwent a packaging makeover with the help of Good Agency, and the final product is very appealing.
TRUE Air Fresheners not only offer an attractive design, they also offer three delicious scents: lemon, strawberry and a fresh frosty scent. The packaging, although simple, features a large image of a luscious strawberry, bright lemon and a scrumptious-looking ice cream cone. TRUE Air Fresheners offer a refreshing and natural twist to traditional cleaning products.
Implications - Businesses that devote their efforts to enhancing or revamping traditionally dull products will likely appeal to a wide audience. Consumers will reward those companies that are capable of transforming a dull task into one that embodies amusement and enjoyment.
TRUE Air Fresheners not only offer an attractive design, they also offer three delicious scents: lemon, strawberry and a fresh frosty scent. The packaging, although simple, features a large image of a luscious strawberry, bright lemon and a scrumptious-looking ice cream cone. TRUE Air Fresheners offer a refreshing and natural twist to traditional cleaning products.
Implications - Businesses that devote their efforts to enhancing or revamping traditionally dull products will likely appeal to a wide audience. Consumers will reward those companies that are capable of transforming a dull task into one that embodies amusement and enjoyment.
Trend Themes
1. Refreshing Packaging Makeovers - Opportunity for businesses to revamp traditionally dull products and appeal to a wide audience through attractive and appealing packaging designs.
2. Delicious Scent Enhancements - Opportunity for businesses to innovate traditional cleaning products by offering refreshing and natural scents like lemon, strawberry, and fresh frosty scent.
3. Transforming Dull Tasks Into Enjoyable Experiences - Opportunity for businesses to gain consumer loyalty by transforming mundane tasks, such as cleaning, into amusing and enjoyable experiences.
Industry Implications
1. Household Cleaning Products - Opportunity for the household cleaning products industry to revitalize its offerings by incorporating refreshing packaging makeovers and natural scents.
2. Home Fragrance - Opportunity for the home fragrance industry to expand their product range by introducing innovative scents and appealing packaging designs.
3. Advertising and Branding Agencies - Opportunity for advertising and branding agencies to assist companies in transforming traditionally dull products into enjoyable experiences through creative packaging and marketing strategies.
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