Air Wick Unveiled a New Visual Identity in Tandem with New Plug-Ins
Elena Rahman — May 18, 2022 — Art & Design
References: airwick
The home fragrance brand, Air Wick, unveiled a new visual identity in tandem with the launch of its new plug-in range. Its new appearance follows the brand's core vision of "thriving nature." In addition, the revamped branding aims to unite the previous range under one streamlined visual representation.
The Liquid Electricals plug-in collection is infused with essential oils. Each plug-in lasts up to 100 days, emitting scents reminiscent of nature. Air Wick's team carefully curated the home fragrances using nature-based ingredients. Some featured scents include the White Vanilla Bean, Turquoise Oasis, and Lavender Meadow. The brand explains that it is moving away from artificial scent profiles to bring a higher percentage of essential oils in each product. Moreover, the new package design is free from plastic.
Image Credit: Reckitt
The Liquid Electricals plug-in collection is infused with essential oils. Each plug-in lasts up to 100 days, emitting scents reminiscent of nature. Air Wick's team carefully curated the home fragrances using nature-based ingredients. Some featured scents include the White Vanilla Bean, Turquoise Oasis, and Lavender Meadow. The brand explains that it is moving away from artificial scent profiles to bring a higher percentage of essential oils in each product. Moreover, the new package design is free from plastic.
Image Credit: Reckitt
Trend Themes
1. Nature-focused Home Fragrances - The trend for home fragrances that incorporate nature-based ingredients and sustainable packaging is growing, presenting an opportunity for businesses to innovate in this market.
2. Natural Essential Oils - The trend for incorporating essential oils into home fragrances is increasing, offering an opportunity for businesses to create unique and natural scent profiles that cater to different consumer preferences.
3. Sustainable Packaging - The trend for sustainable packaging in home fragrance products is gaining traction, with consumers looking for eco-friendly options and presenting innovative opportunities for businesses to rethink their packaging designs and materials.
Industry Implications
1. Home Fragrances - The home fragrance industry is evolving to incorporate more nature-based and sustainable offerings, creating opportunities for brands to differentiate themselves with unique scent profiles and eco-friendly packaging.
2. Essential Oils - The essential oil industry is seeing increased demand due to the trend for natural fragrances and aromatherapy products, presenting an opportunity for businesses to innovate with new blends of essential oils and explore new applications for them.
3. Sustainable Packaging - Sustainable packaging is becoming an increasingly important factor for consumers across all industries, and home fragrances are no exception. This presents an opportunity for businesses to develop innovative packaging designs and use eco-friendly materials to appeal to environmentally conscious consumers.
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