Fruit Shoot Drinks are Now Packaged In 100% rPET Clear Bottles
Michael Hemsworth — October 16, 2021 — Eco
References: fruitshoot & conveniencestore
The Fruit Shoot drinks are being launched in the UK with a new packaging to help give them an eco-focused edge and to meet the changing preferences of today's consumer. The brand's singles and multipacks will now be packaged using 100% rPET clear bottles and comes as part of brand owner Britvic's commitment to shift all packaging to 100% rPET in Great Britain by the end of 2022. The drinks have also received a refresh for the recipe with no preservatives in the mix to help parents feel confident about giving the product to their little ones.
At-Home Commercial Director at Britvic Ben Parker spoke on the new Fruit Shoot drinks packaging saying, "This time last year, our sub-brand Fruit Shoot Hydro made the shift to 100% rPET bottles and we’re proud to announce the next progression of our journey with all core bottles following suit. The kids’ drinks category is performing extremely well with double digit growth (22.3%). It is therefore an optimal time for us to bring Fruit Shoot to the forefront on shelves and in chillers, with updated bottles, packaging and a reformulated liquid. With the transition occurring across singles and multipacks, parents will have peace of mind, both in terms of sustainability and health, when picking up Fruit Shoot for their kids to drink at home.”
At-Home Commercial Director at Britvic Ben Parker spoke on the new Fruit Shoot drinks packaging saying, "This time last year, our sub-brand Fruit Shoot Hydro made the shift to 100% rPET bottles and we’re proud to announce the next progression of our journey with all core bottles following suit. The kids’ drinks category is performing extremely well with double digit growth (22.3%). It is therefore an optimal time for us to bring Fruit Shoot to the forefront on shelves and in chillers, with updated bottles, packaging and a reformulated liquid. With the transition occurring across singles and multipacks, parents will have peace of mind, both in terms of sustainability and health, when picking up Fruit Shoot for their kids to drink at home.”
Trend Themes
1. Eco-friendly Packaging - There is a growing trend of consumers who are looking for eco-friendly packaging options, creating opportunities for companies to innovate in this space.
2. Sustainable Packaging Materials - In response to consumer demand for eco-friendly packaging, there is an opportunity for companies to explore innovative and sustainable materials for packaging such as rPET.
3. Clean Label Beverages - There is a rising trend among consumers for clean label beverages with simple and transparent ingredients, creating opportunities for companies to reformulate their products and innovate in this space.
Industry Implications
1. Beverage Industry - The global beverage industry is seeking ways to meet the changing preferences of consumers by shifting towards eco-friendly and sustainable packaging options, creating opportunities for innovation in this space.
2. Food Packaging Industry - The food packaging industry is undergoing a transformation towards more sustainable and eco-friendly solutions, providing opportunities for innovation in sustainable packaging materials.
3. Consumer Goods Industry - With the rising demand for eco-friendly and sustainable products, the consumer goods industry is seeing an opportunity to innovate their product offerings and packaging solutions to meet the changing preferences of consumers.
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