The Tropicana Ads Give You a Daily Dose of Sunshine
Summer Luu — February 24, 2011 — Marketing
References: tropicana & ibelieveinadv
I would want to wake up to these Tropicana Ads every day for its motivating words.
Each execution of the print ads display a different day of the work week, scrawled with pep talk to get you through the long days 'til the weekend. The illustrations are simple, but the bright and sunny colors are visually energizing and positive. The Tropicana Ads fittingly end with the tagline, “Your daily ray of sunshine.â€
Implications - With stress, anxiety and other social disorders at all-time highs, it's important for advertising firms to project a degree of positivity onto all of their endeavors. Going forward, businesses should acknowledge that a billboard that is overtly pessimistic will likely elicit fewer purchases than a commercial that is flattering, hopeful and altogether pleasant.
Each execution of the print ads display a different day of the work week, scrawled with pep talk to get you through the long days 'til the weekend. The illustrations are simple, but the bright and sunny colors are visually energizing and positive. The Tropicana Ads fittingly end with the tagline, “Your daily ray of sunshine.â€
Implications - With stress, anxiety and other social disorders at all-time highs, it's important for advertising firms to project a degree of positivity onto all of their endeavors. Going forward, businesses should acknowledge that a billboard that is overtly pessimistic will likely elicit fewer purchases than a commercial that is flattering, hopeful and altogether pleasant.
Trend Themes
1. Positive Advertising - Opportunity for advertising firms to project positivity and optimism in their campaigns to resonate with consumers.
2. Motivational Messaging - The use of pep talk and motivating words in advertisements as a way to connect with consumers and provide a positive and inspiring experience.
3. Visual Energizing Colors - Incorporating bright and sunny colors in marketing materials to visually energize and uplift consumers.
Industry Implications
1. Advertising and Marketing - Ad agencies can embrace positive advertising and motivational messaging in their campaigns to differentiate themselves and attract more clients.
2. Consumer Goods - Companies in the consumer goods industry can leverage motivational messaging and visual energizing colors in their product packaging and marketing efforts to appeal to consumers looking for positive experiences.
3. Mental Health and Wellness - The mental health and wellness industry can explore collaborations with advertising firms to create campaigns that promote positivity and reduce stress and anxiety in individuals.
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