Mighty Swell is Introducing Its Tropic Variety Pack with a Dance Contest
Laura McQuarrie — April 5, 2021 — Lifestyle
References: mightyswell & prnewswire
Mighty Swell launched its Original Variety 12-Pack in 2018 with flavors like Blackberry, Cherry Lime, Watermelon Mint and Peach and now it is introducing its second variety 12-pack with refreshing tropical hard seltzers. The Tropic Variety Pack introduces all-new flavors like Mango Raspberry, Pineapple and Blood Orange, as well as popular favorites like Grapefruit.
To introduce the fun new variety pack to the world, the brand is partnering with Dance Austin Studio hip-hop instructor and social media dance guru Matt Ward to create four short dances that capture the spirit of the "Tropic Like It's Hot" tagline. Fans are invited to post videos of themselves doing the dances for their chance to win prizes like tickets to Mighty Swell's premier annual music event, Austin City Limits.
To introduce the fun new variety pack to the world, the brand is partnering with Dance Austin Studio hip-hop instructor and social media dance guru Matt Ward to create four short dances that capture the spirit of the "Tropic Like It's Hot" tagline. Fans are invited to post videos of themselves doing the dances for their chance to win prizes like tickets to Mighty Swell's premier annual music event, Austin City Limits.
Trend Themes
1. Tropical Hard Seltzers - The rise of tropical hard seltzers presents an opportunity for beverage companies to create new, exotic flavors and capitalize on the popularity of hard seltzers.
2. Variety Packs - The introduction of new variety packs offers a convenient way for consumers to try different flavors and find their favorites, while providing companies with a way to increase sales and brand loyalty.
3. Marketing Through Social Media Challenges - The use of social media challenges, such as Mighty Swell's dance contest, presents an opportunity for companies to increase brand awareness, promote engagement with their products, and generate user-generated content for marketing purposes.
Industry Implications
1. Beverage Industry - The introduction of new tropical hard seltzers creates a space for beverage companies to innovate and differentiate themselves in the crowded marketplace.
2. Alcohol Industry - The increasing popularity of hard seltzers presents an opportunity for alcohol companies to tap into the market and create new, exciting flavors to attract consumers.
3. Marketing Industry - The use of social media challenges as a form of marketing presents an opportunity for marketing companies to create engaging campaigns for their clients and increase brand awareness through user-generated content.
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