Mighty Swell Spiked Seltzer's Keep It Weird Pack Celebrates Its Roots
Laura McQuarrie — January 27, 2022 — Lifestyle
References: mightyswell & prnewswire
Mighty Swell Spiked Seltzer's Keep It Weird variety pack was newly launched to celebrate where it all started. The special pack pays tribute to the city of Austin and its "Keep Austin Weird" slogan. Naturally, the hard seltzer pack features the work of a local Austin artist, Rex Hamilton, and it captures the spirit of the unique and interesting flavors inside.
The Mighty Swell Spiked Seltzer's Keep It Weird variety pack is the third of its kind from the top-selling independent hard seltzer brand and it includes four new flavors: Tiger's Blood, Rocket Pop, Pink Colada and Purple Magic. Tiger's Blood is a particularly fitting release for 2022 as the Year of the Tiger and it shares a mashup of all-natural strawberry, watermelon and coconut flavors.
The Mighty Swell Spiked Seltzer's Keep It Weird variety pack is the third of its kind from the top-selling independent hard seltzer brand and it includes four new flavors: Tiger's Blood, Rocket Pop, Pink Colada and Purple Magic. Tiger's Blood is a particularly fitting release for 2022 as the Year of the Tiger and it shares a mashup of all-natural strawberry, watermelon and coconut flavors.
Trend Themes
1. Local Art Collaborations for Innovative Packaging - Collaborating with local artists for product packaging can create unique and eye-catching designs that appeal to both consumers and local communities.
2. Limited Edition Flavor Releases - Releasing limited edition flavors can build hype around a brand and keep consumers interested in trying new products.
3. Brand Celebrations That Honor Local Communities - Creating products that celebrate local communities and their unique qualities can help brands connect with consumers on a deeper level.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can benefit from incorporating unique and bold flavors, packaging designs, and by celebrating local communities.
2. Art and Design - The art and design industry can benefit from partnering with brands to create unique product packaging and establishing collaborations that can highlight their work.
3. Tourism and Hospitality - The tourism and hospitality industry can benefit from showcasing the local culture and history of a destination through locally sourced products and celebrating a region's unique identity.
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