TUMI Has Launched Its Newest Men's Cologne Dubbed 'ATLAS'
Niko Pajkovic — April 28, 2022 — Lifestyle
Travel and luxury lifestyle label TUMI has officially unveiled its newest men's cologne dubbed 'ATLAS.' The new fragrance will be the fourth men's scent to be released by the brand.
Conceptually, the new cologne intends to evoke themes of exclusivity and escape, evoking the blissful feeling of temporarily disconnecting from the world. As for the actual scent, ATLAS offers citrusy notes of Italian bergamot and Florida grapefruit, which are blended with ginger, labdanum, and geranium aromas. Other elements utilized for the scent include Japanese vetiver, moss, and Indian sandalwood.
“Continuous sources of inspiration for us are travel and how the world is headed towards an optimistic future. That energy was channeled into the development of a bold and fresh scent. It embodies that optimism and forward-thinking excitement,” said TUMI’s Creative Director Victor Sanz.
Image Credit: Tumi
Conceptually, the new cologne intends to evoke themes of exclusivity and escape, evoking the blissful feeling of temporarily disconnecting from the world. As for the actual scent, ATLAS offers citrusy notes of Italian bergamot and Florida grapefruit, which are blended with ginger, labdanum, and geranium aromas. Other elements utilized for the scent include Japanese vetiver, moss, and Indian sandalwood.
“Continuous sources of inspiration for us are travel and how the world is headed towards an optimistic future. That energy was channeled into the development of a bold and fresh scent. It embodies that optimism and forward-thinking excitement,” said TUMI’s Creative Director Victor Sanz.
Image Credit: Tumi
Trend Themes
1. Escapist Fragrances - Opportunity to create fragrances that transport users to a world of exclusive and foreign experiences.
2. Luxury Travel Lifestyle - Opportunity to merge luxury goods with travel to cater to individuals seeking high-end experiences.
3. Forward-thinking Scents - Opportunity to develop scents that embody optimism and a positive outlook for the future.
Industry Implications
1. Fragrance Industry - Opportunity to create unique fragrances that evoke feelings of escape and exclusivity for consumers.
2. Luxury Goods Industry - Opportunity to merge travel with luxury goods to create a unique and exclusive lifestyle experience.
3. Marketing and Advertising Industry - Opportunity to create innovative and immersive marketing campaigns that transport consumers to exclusive destinations through scent and storytelling.
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