The Triple Berry Mojito is Bursting With Refreshing Flavor
Jaime Neely — July 17, 2011 — Lifestyle
References: howsweeteats & howsweeteats
This easy-to-follow recipe for the Triple Berry Mojito featured on the How Sweet It Is blog delivers the perfect refreshing drink for the summer season. Packed with plenty of delicious fresh fruit, including succulent strawberries, sweet blueberries and soft juicy raspberries, the Triple Berry Mojito is exploding with flavor.
Complemented with flavors of zesty lime and crisp mint leaves as well as mint simple syrup, this cocktail is ideal for a hot, summer day when entertaining guests or relaxing by the pool. Treat yourself to a fresh-tasting and fruit-infused beverage this season.
Implications - In today's consumption-hungry culture, individuals are constantly seeking decadent products in which they can indulge as a treat for themselves. Many consumers are unable to afford high-price items; businesses that provide affordable alternatives that offer comparable extravagant experiences will fare well in the industry.
Complemented with flavors of zesty lime and crisp mint leaves as well as mint simple syrup, this cocktail is ideal for a hot, summer day when entertaining guests or relaxing by the pool. Treat yourself to a fresh-tasting and fruit-infused beverage this season.
Implications - In today's consumption-hungry culture, individuals are constantly seeking decadent products in which they can indulge as a treat for themselves. Many consumers are unable to afford high-price items; businesses that provide affordable alternatives that offer comparable extravagant experiences will fare well in the industry.
Trend Themes
1. Fruit-infused Cocktails - There is a trend towards adding fresh fruit to cocktails in order to create a refreshing summer beverage experience
2. DIY Entertaining - Consumers are looking for easy-to-follow recipes for creating delicious cocktails when they entertain at home.
3. Natural Ingredients in Cocktails - Consumers are more interested in cocktails made with natural, healthy ingredients like fresh fruit, herbs, and spices.
Industry Implications
1. Alcoholic Beverages - Opportunities exist for companies in the alcoholic beverage industry to create new fruit-infused cocktails that are affordable and easy to prepare at home.
2. Hospitality - Hotels and restaurants can offer unique fruit-infused cocktails that use local, seasonal produce to provide a unique culinary experience.
3. Agriculture - The demand for fresh fruit in cocktails provides opportunities for growers to market their products directly to cocktail enthusiasts and restaurants.
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