Walt Disney World Created Specialized Pinterest Trip-Planning Tools
Laura McQuarrie — April 12, 2017 — World
References: pinterest & digitalbuzzblog
While social media networks like Snapchat and Instagram always seem to be in the news, a platform like Pinterest is still relevant for collecting inspiration, organizing wish lists and trip planning.
Since there are thousands of people who take to Pinterest to plan their trip to Walt Disney World, the theme park itself decided to create its own 'Disney World Planning Pins.' To help aspiring guests stay organized, the Pinterest account encourages users to make their own Disney Vacation Board and begin re-pinning from more than "800 official planning pins" to help visualize their vacation. The content groups thrilling attractions, places to eat, packing tips, as well as tips like 'Five Ways to Find Dory at Disney Parks.
For those who have already booked their trip, Disney makes it possible for users to map out destinations of interest with Pinterest's Place Pins, and helps parents get kids excited about their upcoming vacation by offering countdown crafts.
Since there are thousands of people who take to Pinterest to plan their trip to Walt Disney World, the theme park itself decided to create its own 'Disney World Planning Pins.' To help aspiring guests stay organized, the Pinterest account encourages users to make their own Disney Vacation Board and begin re-pinning from more than "800 official planning pins" to help visualize their vacation. The content groups thrilling attractions, places to eat, packing tips, as well as tips like 'Five Ways to Find Dory at Disney Parks.
For those who have already booked their trip, Disney makes it possible for users to map out destinations of interest with Pinterest's Place Pins, and helps parents get kids excited about their upcoming vacation by offering countdown crafts.
Trend Themes
1. Pinterest Trip Planning - Opportunity for other travel destinations and companies to create specialized trip-planning tools using Pinterest to engage and assist their customers.
2. Visual Inspirations and Wish Lists - Opportunity for businesses in various industries, such as fashion, home decor, and event planning, to create visually appealing content and inspire customers to create wish lists and plan their purchases.
3. Collaborative Vacation Planning - Opportunity for travel agencies, group tour operators, and hotels to utilize Pinterest to facilitate collaborative trip planning among customers and create personalized itineraries.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunity for travel companies to leverage Pinterest as a trip-planning platform and provide unique tools to enhance the vacation planning experience.
2. Retail and E-commerce - Opportunity for retailers and e-commerce platforms to integrate Pinterest-inspired wish lists and trip-planning tools into their websites, driving customer engagement and increasing sales.
3. Hospitality - Opportunity for hotels and resorts to utilize Pinterest to showcase their amenities, attractions, and local recommendations, creating customized trip plans for their guests.
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